Senior Product Marketing Manager

Legal Zoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.

At Legal Zoom, we operate with a human-in-the-loop model , where AI enhances—rather than replaces—human judgment. We believe the strongest outcomes for our customers come from thoughtfully integrating human expertise with AI capabilities to improve accuracy, safety, and decision-making.

To align with our AI-integrated operating model, our interview process will assess AI fluency, curiosity, and measurable/impactful workflow integration.

We believe work should work for you. Legal Zoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.

This hybrid position will work remotely as well as onsite in our Sherman Oaks, CA office.

Candidates in Los Angeles are preferred.

As a Senior Product Marketing Manager
, you will own the performance and growth of a Legal Zoom business line, driving acquisition strategy, shaping positioning, and delivering revenue results. Senior PMMs at Legal Zoom operate with broad business ownership across a defined product portfolio, partnering closely with cross-functional leaders to drive outcomes. You are the connective tissue between product, marketing, and the customer: you understand the competitive landscape deeply, own the end-to-end customer journey from first touch through long-term retention, and translate market intelligence into go-to-market strategies that win.

You are equally comfortable developing pricing strategy rooted in behavioral economics as you are building AI agents to scale how the PMM team operates. You are creative, strategic, and analytically rigorous, with a track record of delivering measurable business impact.

Own performance across your portfolio by building marketing roadmaps, monitoring performance, and developing action plans that respond to business trends and results

Lead the end-to-end customer journey by mapping key milestones, identifying friction points, and partnering with Product and Channel Marketing to drive retention and long-term value

Establish positioning, packaging, and pricing for your business portfolio of products

Drive commercialization, campaign, and cross-sell opportunities

Develop go-to-market strategies to support product and feature launches

Understand the competitive landscape – be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeys

Influence product strategy, testing, research and content roadmaps to optimize our position

Support market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messaging

Create and optimize claims and messaging that will resonate with prospective customers

Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, Business Development to ensure a great customer experience

Build AI agents and automated workflows in Claude, ChatGPT, Gemini, or Air Ops to streamline PMM tasks and scale the team's research, analysis, and go-to-market operations

8+ years of marketing experience, with at…