Lead, SMC Marketing

• Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends, and customer insights
• Own and develop customer-centric content strategy supporting SMC’s global revenue programs
• Ideate on content initiatives to improve engagement and conversion rates for marketing creative
• Lead Revenue and Data Science teams in testing and learning content and messaging for sales enablement material
• Optimize marketing content for specific audience segments and customer journeys
• Monitor industry trends to innovate on content and provide customers with relevant advertising education
• Lead content creation with design, web development, and copywriting teams for the small and medium business audience
• Provide ideas to continuously improve internal- and external-facing sales enablement content

• BS/BA degree or equivalent years of experience
• 8+ years of experience in building and creating marketing content
• Proven track record developing thoughtful marketing content for global audiences with a strong emphasis on results
• Understanding of what type of education resonates for different audiences
• Experience leading internal creative design and web development teams
• High comfort with data-driven decision making and ability to translate data into actionable content recommendations
• Ability to consistently uplevel content while keeping business goals in mind
• Strong collaboration skills and ability to multitask
• Ability to adapt to changing priorities and comfort with ambiguity
• Experience or familiarity working with the media or digital advertising industry
• Direct experience with hands-on sales enablement content creation preferred
• Experience with Google Analytics and Figma is a plus

Demonstrates expertise in developing customer-centric content strategies and sales enablement materials that drive engagement and conversion rates. Proficient in data-driven decision making and leading cross-functional teams to optimize marketing content for diverse audience segments.

• Content Strategy Development
• Sales Enablement Material Creation
• Data-Driven Decision Making
• Collaboration with Creative Teams
• Experience in Digital Advertising

• Marketing Content Creation
• Audience Segmentation
• Content Optimization
• Data Analysis
• Creative Strategy Development

• Strong Collaboration Skills
• Ability to Multitask
• Adaptability to Changing Priorities

• BS/BA Degree or Equivalent Experience

• Sales Enablement
• Digital Advertising
• Customer Insights
• Marketing KPIs
• Content Engagement

• Google Analytics
• Figma