Marketing Manager – Branding and Content

• Develop, document, and maintain brand voice, tone, personality, and messaging frameworks
• Expand and manage comprehensive brand standards and ensure consistency across communications and marketing materials
• Conduct brand audits and support brand evolution, rebranding, acquisitions, and new product commercialization
• Measure and track brand equity, awareness, sentiment, and related metrics
• Develop and maintain content strategies aligned with business priorities, customer needs, and industry trends
• Create website content, blog articles, social media posts, email campaigns, product materials, customer success stories, sales enablement content, and internal communications
• Collaborate with product management, engineering, sales, and subject matter experts to develop technical and customer-focused content
• Translate complex technical concepts into clear messaging
• Manage editorial calendars and content production schedules
• Develop and execute social media strategies, primarily focused on Linked In
• Create visual and written social media content and report on performance metrics
• Create and update marketing assets and provide light graphic design support
• Coordinate with external creative partners for advanced design needs
• Develop product training materials, presentations, training guides, videos, e-learning content, and product education resources
• Support new product launches with training and communication materials
• Partner with sales, product management, and engineering teams to ensure technical accuracy and effectiveness
• Partner with Human Resources and business leaders to develop employee training programs
• Design and maintain onboarding, compliance, professional development, and organizational training initiatives
• Coordinate training schedules, communications, and participation tracking
• Measure training effectiveness and recommend continuous improvements

• Bachelor's degree in marketing, Communications or a related field
• 3-5 years of experience in B2B marketing, content marketing, brand management, communications, or related fields
• Exceptional writing and editing skills
• Experience managing business social media channels
• Experience developing content across multiple formats and audiences
• Strong project management and organizational skills
• Working knowledge of graphic design tools such as Canva, Adobe Creative Suite, or similar platforms
• Ability to manage multiple priorities while maintaining high-quality execution
• Experience in manufacturing, industrial, engineering, distribution, construction or technical B2B markets (preferred)
• Experience creating employee training programs or instructional content (preferred)
• Familiarity with marketing automation, CRM systems, and content management platforms (preferred)
• Experience with video creation and editing (preferred)
• Knowledge of learning management systems (LMS) and e-learning platforms (preferred)

Demonstrates expertise in brand management, content strategy development, and effective communication across various formats. Proficient in project management and collaboration with cross-functional teams to ensure brand consistency and training effectiveness.

• Brand Management
• Content Marketing
• Project Management
• Social Media Strategy
• Training Program Development

• Exceptional Writing
• Editing Skills
• Content Development
• Video Creation
• Graphic Design
• Content Management
• Brand Audits
• Metrics Measurement
• Technical Writing
• Training Material Development

• Organizational Skills
• Collaboration
• Communication
• Adaptability
• Attention to Detail

• B2B Marketing
• Manufacturing
• Industrial
• Engineering
• Distribution
• Construction

• Canva
• Adobe Creative Suite
• Marketing Automation
• CRM Systems
• Learning Management Systems
• E-Learning Platforms