Performance Marketing Specialist

• Own end-to-end paid acquisition campaign setup, targeting, bidding, creative trafficking, and daily budget pacing

• Manage campaigns across Meta Ads Manager, Google Ads, Microsoft Advertising, and Google Shopping feeds

• Monitor daily campaign metrics, detect anomalies, optimize pacing, and improve CAC, ROAS, conversion rate, and customer value

• Coordinate ad asset intake, write creative briefs, maintain brand standards, and verify platform-policy compliance

• Build and execute structured A/B and audience experiments

• Track test results, communicate performance learnings, and implement optimization changes

• Refine and update weekly performance trackers covering spend, acquisition, revenue, ROAS, CAC, CPA, CTR, and CVR

• Audit conversion tracking, attribution signals, and data quality in GA4 and Post Hog

• Reconcile channel spend against budgets using trustworthy data

• Use Claude or Gemini to accelerate analysis, iterate ad copy, and automate reporting

• Manage campaign schedules, testing roadmaps, and cross-functional deliverables in Asana

• Collaborate with Marketing, Creative Content, Technical, Product, Web, and Product Marketing teams

• Align paid media execution with portfolio-wide strategy focused on annual subscriber acquisition and long-term customer lifetime value

• Deliver clear, actionable data and insights to leadership

• 4+ years of hands-on experience in performance marketing, paid media, growth marketing, or digital acquisition
• Strong practical expertise managing and optimizing Meta and Google Ads campaigns
• Demonstrated ability to manage paid media budgets and make data-driven budget allocation decisions
• Strong understanding of CAC, ROAS, LTV, conversion rate, CTR, CPM, CPC, and attribution
• Ability to analyze performance data, identify opportunities, and continuously improve results
• Experience developing and executing structured tests across creative, audiences, messaging, offers, landing pages, or channels
• Experience building performance reports or dashboards and communicating results clearly to stakeholders
• Experience using AI tools such as Claude to improve analysis, reporting, automation, or marketing workflows
• Genuine interest in digital art, design, VFX, games, or creative technology
• Strong written and verbal communication skills, particularly turning data into clear recommendations
• Highly organized and comfortable managing multiple campaigns, tests, and priorities simultaneously
• Observant, accurate, and precise
• Highly accountable with strong ownership and follow-through
• Strong cross-departmental collaboration skills
• Quick learner, self-starter, and comfortable navigating ambiguity
• Passion for personal development, growth, new challenges, and problem-solving
• Preferred: experience with annual subscription acquisition, SaaS, e-commerce, or recurring revenue models
• Preferred: hands-on experience with Microsoft Advertising, Google Shopping, and Google Merchant Center
• Preferred: familiarity with Ortto, Post Hog, GA4, or Looker Studio
• Preferred: experience marketing to 3D artists, game developers, filmmakers, VFX artists, or digital creators

Demonstrates expertise in managing end-to-end paid acquisition campaigns across platforms like Meta Ads Manager and Google Ads, with a strong focus on optimizing key performance metrics such as CAC, ROAS, and conversion rates. Proficient in utilizing AI tools for analysis and reporting while ensuring compliance with brand standards and platform policies.

• Performance Marketing
• Meta Ads Management
• Google Ads Optimization
• Data Analysis and Reporting
• Campaign Budget Management

• Paid Media Management
• Campaign Optimization
• A/B Testing
• Conversion Tracking
• Attribution Analysis
• Performance Reporting
• Data-Driven Decision Making
• Creative Brief Writing
• Budget Allocation
• Audience Experimentation

• Strong Communication Skills
• Organizational Skills
• Cross-Departmental Collaboration
• Problem-Solving
• Accountability

• Digital Acquisition
• Growth Marketing
• Customer Lifetime Value
• Recurring Revenue Models
• E-Commerce

• Meta Ads Manager
• Google Ads
• Microsoft Advertising
• GA4
• Post Hog
• Asana
• Claude
• Google Shopping
• Looker Studio
• Google Merchant Center