Lead Copywriter - HOKA

## Lead Writer - HOKAApplyremote type:
Remote locations:
US
- California Remote:
US
- Arizona Remote:
US
- Washington Remote:
US
- Utah Remote:
US
- Texas Remote time type:
Full time posted on:
Posted Todayjob requisition :
20894

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
*
* Job Title:

** Lead Writer - HOKA    
*
* Reports to:

** Sr. Manager, Copy- HOKA
*
* Location:

** Remote - West Coast Preferred Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts,  Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington  
** The Role
** The Lead Writer exists to transform product innovation, athlete stories, and brand purpose into ideas that move people. By developing breakthrough campaigns and compelling storytelling across every channel, this role helps define how HOKA connects with runners, hikers, and movers around the world. The impact of this work extends beyond marketing—building brand relevance, deepening consumer connection, and helping more people discover the joy of movement through HOKA.
** We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
**** Your Impact
*** Collaborate with designers, art directors, and creative leaders to concept and define the narrative and copy direction for HOKA campaigns and brand initiatives
* Brainstorm, craft, and present bold creative concepts and storytelling that spark emotion, capture attention, and drive measurable impact
* Translate strategy and creative briefs into engaging copy concepts, narratives, and messaging that connect deeply with runners, hikers, and movers of all kinds
* Create and shape stories across a wide range of digital channels—digital campaigns, site updates, social media—ensuring every touchpoint reflects HOKA’s unique voice
* Craft retail, experiential narratives, and product-focused videos that turn moments of discovery into lasting brand connections
* Collaborate across teams to elevate athlete and product stories that celebrate performance, possibility, and the joy of movement
* Serve as a champion of the HOKA voice, ensuring communications reflect the brand's personality, values, and storytelling principles
* Develop deep expertise in HOKA product language, innovation stories, and messaging frameworks to ensure consistent communication of product benefits and technologies across channels
* Apply a deep understanding of running, outdoor, and lifestyle culture to ensure brand and product storytelling feels authentic, relevant, and connected to the communities HOKA serves
** Who You Are
*** Bachelor’s degree or equivalent professional experience
* A strong and varied portfolio that demonstrates strategic thinking, creative concepting, and compelling storytelling across retail brands and multiple mediums
* 9+ years in an advertising agency or in-house creative environment
* Genuine passion for performance and lifestyle brands, and alignment with a values-driven company culture
* Expertise in both print and digital marketing and advertising
* Proven strength in crafting persuasive short-form and long-form writing
* Confident presenter with the ability to sell in creative ideas and concepts
* Deep understanding of marketing and…