Event Manager, Tradeshows

• Own the end-to-end lifecycle of Tanium's tradeshow and third-party event program, from event selection and sponsorship contracting through on-site execution, lead handoff, and post-event analysis
• Develop and manage the annual tradeshow calendar aligned with Marketing, Sales, and Field Marketing priorities
• Evaluate event opportunities, recommend investments, and maintain a portfolio maximizing pipeline impact per dollar spent
• Lead pre-event logistics, including venue coordination, booth design and fabrication, A/V and production, shipping and drayage, staffing schedules, housing blocks, and sponsorship fulfillment
• Manage relationships with event organizers, general service contractors, A/V vendors, swag suppliers, and other external partners
• Negotiate contracts, manage deliverables, and hold vendors accountable to quality and timelines
• Build and manage event budgets from initial forecast through final reconciliation, track spend, identify savings opportunities, and report ROI to marketing leadership
• Develop and execute integrated pre-show and post-show campaign strategies with Demand Generation, Field Marketing, and Digital teams
• Drive registration, booth traffic, meeting bookings, and lead follow-up
• Partner with Field Sales and Sales Development teams to brief attendees, coordinate executive meetings and VIP experiences, and prepare event staff
• Manage tradeshow collateral, swag, and branded materials, including inventory, production timelines, and delivery
• Serve as primary on-site event lead at major trade shows, managing setup and teardown, coordinating staff, troubleshooting issues, and ensuring execution
• Track event performance metrics including leads generated, pipeline influenced, meetings held, cost per lead, and attendee satisfaction
• Deliver post-event debriefs and recommendations
• Evaluate new tradeshow and sponsorship opportunities using ROI analysis and peer benchmarking
• Ensure event activities comply with brand standards, accessibility requirements, and company policies
• Work with the Corporate Events team on large events such as Converge and annual Sales Kickoff

• Bachelor's degree in Marketing, Communications, Event Management, or a related field
• 5+ years of experience in B2B event or field marketing
• Track record of independently owning and executing large-scale events with 1,000+ attendees or booth footprints of 400+ sq ft
• Deep expertise in tradeshow operations, including exhibit design and fabrication, general service contractor management, drayage, A/V production, housing blocks, and on-site logistics
• Proven ability to build and manage event budgets of $500K or more
• Experience managing multiple concurrent events across different geographies and time zones
• Proficiency with event management and registration platforms such as Cvent, Bizzabo, Swoogo, or Splash, and CRM systems such as Salesforce is preferred
• Strong vendor management and contract negotiation skills
• Experience developing pre- and post-event integrated marketing programs
• Exceptional project management skills and ability to manage complex work streams simultaneously
• Strong communication and cross-functional collaboration skills
• Cybersecurity, enterprise software, or B2B technology industry experience strongly preferred
• Experience with Federal or public sector event programs is a plus
• Willingness and ability to travel approximately 25-30% of the time, including weekends for event setup and teardown

Demonstrates expertise in managing the end-to-end lifecycle of large-scale B2B events, including budget management, vendor negotiation, and logistics coordination. Proficient in developing integrated marketing strategies and analyzing event performance metrics to drive ROI.

• Event Management
• Budget Management
• Vendor Negotiation
• Tradeshow Operations
• Project Management

• Event Lifecycle Management
• Budget Forecasting
• ROI Analysis
• Exhibit Design
• Logistics Coordination Contract Negotiation
• Integrated Marketing Programs
• Performance Metrics Tracking
• On-Site Event Management
• B2B Event Marketing

• Communication
• Cross-Functional Collaboration
• Problem-Solving
• Leadership
• Time Management

• B2B Marketing
• Event Management
• Cybersecurity
• Enterprise Software
• Public Sector Events

• Cvent
• Bizzabo
• Swoogo
• Splash
• Salesforce