Head of Enterprise Demand Generation

• Define the enterprise buying journey and optimize user touchpoints for a cohesive enterprise customer experience
• Build the plan to hit enterprise pipeline targets, communicate the strategy across the organization, and drive execution
• Partner with Sales and Rev Ops to determine target account lists and key industries
• Build an account-based marketing playbook to engage target accounts and buying committees
• Run demand programs including lead magnets and round tables
• Execute cross-channel campaigns for target accounts with the marketing team
• Work directly with sales leaders and top sellers to identify effective programs
• Scale tested programs into always-on systems
• Own marketing strategy, budget, and pipeline goals
• Partner with marketing, customer, and product teams

Requirements

• 7+ years in B2B demand gen, ideally selling into enterprise customers
• Experience with ABM and industry-marketing
• Ability to build account plans and partner with sales to target key contacts in specific industries
• Proven track record working directly with sales to build programs that create high quality pipeline and high value customers
• Cross-channel campaign experience across paid, content, events, and product marketing
• Experience testing new channels, programs, and ideas
• Competitive, results-oriented approach to company and marketing goals
• Ability to work effectively in ambiguity and build new systems
• High-agency and hands-on approach to strategy and execution
• Ability to collaborate across marketing, sales, and customer teams

Core Competencies

Demonstrates expertise in B2B Demand Generation and Account-Based Marketing (ABM) strategies, with a strong focus on optimizing the enterprise customer experience and driving pipeline growth through cross-channel campaigns and collaboration with sales teams.

Highest-signal resume keywords

• B2B Demand Generation
• Account-Based Marketing (ABM)
• Cross-Channel Campaign Management
• Pipeline Strategy and Execution
• Collaboration with Sales Teams

Hard Skills

• Enterprise Buying Journey Optimization
• Account Planning
• Lead Generation Programs
• Demand Programs Execution
• Marketing Strategy Development

Soft Skills

• Results-Oriented Approach
• Ability to Work in Ambiguity
• High-Agency Mindset
• Collaboration Skills

Industry Keywords

• Target Account Lists
• Key Industries
• Marketing Budget Management
• Customer Experience
• Sales and Rev Ops Partnership