Lifecycle & Analytics Manager

Fireclay Tile is here to revolutionize the tile and design industry. By implementing an innovative digital platform paired with unmatched artisan-crafted products and client service, we've made it easier than ever to specify and purchase beautiful, sustainable tile sourced and handcrafted in the US. Our tireless commitment to innovation, transparency, and sustainability has not gone unrecognized. We aim to grow 25-35% annually and are the first tile company recognized as a B Corp for how we use Business as a Force for Good.

With an innovative product, an ambitious team, and an inspiring mission, we're changing the way you think about tile. Come join the makers who support the dreamers !

Location:

San Francisco Bay Area preferred. Remote U.S.

- based candidates considered, with occasional San Francisco Bay Area travel.

As the Lifecycle Growth & Analytics Manager, you will work across Fireclay’s homeowner, designer, trade, and commercial customer journeys. You will use data, experimentation, and AI to identify friction, build smarter lifecycle programs, and lead initiatives that improve conversion, retention, and long-term customer value. You will live in Salesforce, Hubspot, Asana, Claude, Slack and a variety of other tools that we use.

This is not a narrow email-production role. You will own the lifecycle-growth experience across email, CRM, direct mail, relevant on-site touchpoints, and measurement—while partnering with Brand, Product, Growth, Sales, Client Success, and Technology. This role reports to the Senior Manager, Integrated Marketing, can be local to Aromas,CA or remote, and is full-time. Compensation: $90K–$110K plus bonus and equity, depending on experience.

, Samantha Grow! Samantha joined Fireclay this year to lead brand and performance marketing, bringing 8+ years of experience building high-impact campaigns, growing engaged communities, and mentoring creative teams.

• Own lifecycle strategy and operating rhythm across Fireclay’s homeowner, designer, trade, and commercial journeys.
• Build, map, and continuously improve customer programs across email, CRM, direct mail, and relevant on-site touch points—including welcome, sample follow-up, project nurture, post-purchase, reactivation, and trade engagement.
• Develop the customer data, segmentation, journey mapping, and measurement needed to understand how customers move from interest to sample, project, purchase, repeat purchase, and advocacy.
• Lead the lifecycle measurement foundation: clear conversion definitions, trustworthy reporting, data-quality checks, and visibility into the largest points of friction and opportunity.
• Create a disciplined experimentation program: hypotheses, creative and offer tests, measurement plans, decision thresholds, and clear recommendations on what to scale, stop, or learn next.
• Own the lifecycle side of the Trade Program: activation, education, nurture, reactivation, and retention communications. Partner with Brand, Growth and Sales on program strategy, commercial terms, and account ownership.
• Use AI to improve analysis, segmentation, personalization, campaign production, QA, and workflow design—without compromising judgment, data privacy, or the customer experience.
• Partner with Technology on Hub Spot–Salesforce data quality, lifecycle-stage alignment, and the systems requirements needed for better growth decisions.

• You have personally diagnosed and led lifecycle or growth initiatives that produced measurable gains in conversion, retention, customer value, or qualified demand. You can clearly explain the problem, data, action, outcome, and learning.
• You are analytically strong and data fluent. You can work from…