Director, HCP NPP – Non-Personal Promotion Marketing, Oncology

• Support brand strategy development and lead core Non-Personal Promotion for oncology products supporting metastatic triple-negative breast cancer and HR+/HER2-
• Lead and execute HCP NPP initiatives
• Develop and lead key elements of the NPP brand strategy
• Drive core HCP tactic execution through external agencies, internal cross-functional partners and field sales
• Measure initiative success
• Implement product promotional communication strategy aligned with overall brand strategy
• Obtain approval for marketing materials through internal review and Med-Legal-Reg approval
• Collaborate with Sales, Sales Leadership, Legal, Regulatory, Medical and other stakeholders
• Analyze complex brand opportunities and provide recommendations and action plans
• Provide strategic and tactical input into launch planning, including NPP segmentation and NBA orchestration
• Ensure marketing activities comply with regulatory and legal requirements
• Manage NPP marketing budget and project timelines
• Lead people-manager responsibilities involving inclusion, talent development and team empowerment
• Develop external relationships leading to brand advocacy

• Bachelor's Degree and Twelve Years' Experience OR Master's Degree and Ten Years' Experience OR PhD and Eight Years’ Experience
• A bachelor’s degree in marketing or related fields is required
• 10+ years of experience
• Experience in strategic brand development and leading brand planning for launch products
• Experience with NPP and other digital strategies, sales and regulatory policies and practices
• Ability to conceive, develop and implement multi-dimensional marketing and business plans
• Strong verbal, written, and interpersonal communication skills
• Demonstrated understanding of pharmaceutical regulatory requirements
• Ability to work with external advertising, public relations and medical education agencies
• Demonstrated budget management skills
• Minimum 3 years in product marketing or advertising focused on consumers or patients preferred
• Prior people management experience strongly preferred
• Advanced product lifecycle management experience preferred
• Pharmaceutical product lifecycle management experience preferred
• Experience with Advocacy, Community and National Health systems and services preferred
• Experience developing, reporting and communicating HCP e-Marketing metrics
• Experience executing and measuring websites, SEO/SEM, web-based detailing, email campaigns, podcasts and digital media
• Experience with social media a plus
• Excellent management, strategic thinking, project management and organizational skills
• Ability to translate market research findings into actionable insights and tactical plans
• Experience managing cross-functional teams, work groups and direct reports
• Direct-to-Patient pharma/biotech patient/community marketing experience
• In-depth understanding of digital media

Demonstrates expertise in strategic brand development and execution of Non-Personal Promotion (NPP) initiatives within the oncology sector, ensuring compliance with pharmaceutical regulatory requirements. Proven ability to manage budgets, lead cross-functional teams, and translate market research into actionable marketing strategies.

• Strategic Brand Development
• Non-Personal Promotion (NPP)
• Pharmaceutical Regulatory Compliance
• Budget Management
• Cross-Functional Team Leadership

• Brand Strategy Development
• Product Lifecycle Management
• Digital Marketing Strategies
• HCP e-Marketing Metrics
• SEO/SEM
• Email Campaigns
• Web-Based Detailing
• Project Management
• Market Research Analysis
• Advocacy and Community Marketing

• Strong Verbal Communication
• Interpersonal Communication
• Strategic Thinking
• Organizational Skills
• Team Empowerment

• Oncology Products
• Metastatic Triple-Negative Breast Cancer
• HR+/HER2-
• Sales Leadership
• Legal and Regulatory Policies

• Digital Media
• Social Media
• Advertising Agencies
• Public Relations
• Medical Education Agencies