Product Growth Manager Job California Missouri USA,Marketing / Advertising / PR

Own a growth roadmap for the CBS Sports app, scoped and prioritized alongside feature work
Own onboarding, activation, and in-product feature discovery from problem definition through shipped changes
Own the app store listing as a conversion surface, including testing, positioning, and editorial pitches for featuring
Own paid acquisition for the app, optimizing toward high-LTV users and aligning spend to the roadmap and sports calendar
Define growth instrumentation and reporting for the product team
Monitor installs, adoption, engagement, retention, and funnel performance, and act on findings
Run experiments with clear hypotheses and readable results
Sequence releases against tentpole windows so launches land when fan demand is highest
Test new acquisition channels and incorporate successful channels into a unified growth approach
Collaborate with brand, creative, and lifecycle teams to align in-product and external messaging

Requirements

5+ years in growth product management, product growth, or mobile growth
Experience owning a growth funnel end to end, including shipping changes to a live product
Hands‑on experience running paid user acquisition (Apple Search Ads, Google App Campaigns, or similar)
Fluency with app metrics: installs, CAC and LTV, activation, adoption, retention, and cohort analysis
Experience running A/B tests and making calls off the results
Bachelor's degree or equivalent practical experience
Experience embedded on a product and engineering team in an Agile environment
Background in sports, streaming, media, or consumer subscription apps
Familiarity with ASO and app store editorial and featuring processes
Experience with product analytics (Amplitude, Mixpanel), attribution (Apps Flyer, Branch, Adjust), and lifecycle tools (Braze, Iterable, Airship)
A real interest in sports and how the sports calendar shapes fan behavior

Core Competencies

Demonstrates expertise in growth product management with a focus on mobile applications, including ownership of growth funnels, user acquisition strategies, and performance analytics. Proficient in leveraging app metrics and conducting A/B testing to drive user engagement and retention.

Highest-signal resume keywords

Growth Product Management
User Acquisition Strategies
App Metrics Analysis
A/B Testing Experience
Agile Environment Experience

Hard Skills

Growth Funnel Management
Paid User Acquisition
Cohort Analysis
Conversion Rate Optimization
Feature Discovery

Soft Skills

Collaboration
Problem Solving
Communication

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Sports
Streaming
Media
Consumer Subscription Apps
App Store Optimization

Tools & Technologies

Amplitude
Mixpanel
Apps Flyer
Branch
Adjust
Braze
Iterable
Airship