Senior Marketing Manager, Mobile Messaging

Job  Location Name: FSC REMOTE SF/NY/DC
-173() Address: FSC, Remote, CA REMOTE, United States (US) Job Type: Full Time Position Type:
Regular Job Function:
Marketing

Work Location:

Remote

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At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.

Your Role at Sephora:
Ready for a career glow up? As Senior Marketing Manager, Mobile, you’ll shape the next phase of Sephora’s mobile messaging strategy across SMS, RCS, and App Push. The work you do will impact beauty, as you translate enterprise priorities into a scalable mobile roadmap that improves the client experience, deepens retention, and drives measurable business impact. You’ll manage a team that’s united in beauty, supported by those who are equally passionate about setting clear direction, mentoring talent, and driving data-informed mobile experiences.

• Own the end-to-end campaign management for mobile personalization, lifecycle, trigger/transactional, SMS channel strategy, merchandising, and experimentation programs.
• Own, evolve, and independently drive a multi-year roadmap for mobile capabilities, personalization, targeting, automation, and emerging channel evolution.
• Identify, size, and prioritize strategic opportunities across the mobile ecosystem, balancing client value, business impact, channel health, and technical feasibility.
• Partner with the Director to develop executive-ready narratives and recommendations that communicate mobile strategy, performance, and roadmap progress.
• Lead and enable the team in delivering a portfolio of high-impact mobile programs by setting clear direction and prioritization guardrails.
• Lead change management for new mobile capabilities, personalization approaches, and ways of working.
• Own the channel-wide testing and learning agenda, including test prioritization, measurement discipline, and insight sharing.
• Act as a mobile and retention thought leader, maintaining a strong external pulse on industry trends, emerging messaging capabilities, and privacy considerations.
• Partner closely with Retention Technical Operations to ensure mobile platform capabilities and QA standards support the broader mobile strategy.
• Provide strategic oversight of campaign execution in partnership with Retention Marketing Operations to ensure flawless delivery at scale.

• Experience owning strategic roadmaps or complex cross-functional initiatives from vision through prioritization, execution, and optimization (2+ years).
• People management experience, including coaching, prioritizing work, and developing direct reports in a fast-paced environment (2+ years).
• Experience in mobile messaging, app push, SMS/RCS, lifecycle marketing, personalization, and digital marketing (5+ years).
• Strong understanding of retention marketing best practices, including segmentation, personalization, testing, automation, and lifecycle strategy (4+ years).
• Bachelor's degree required.
• Strong business acumen regarding how retention marketing and mobile messaging drive sales, engagement, loyalty, and lifetime value.
• Ability to lead through ambiguity, prioritize across a broad portfolio, and align cross-functional…