Sr. Director, Media Planning

Job Description

Job Title:

Sr. Director, Media Planning

Level: Director

Dept:
Media

Location:

Canada or US

Base Salary Range: 112-140 CAD

Bonus (if applicable): 0-10% TICP bonus

Marketbridge partners with leading B2B brands to create unified Go-to-Market®systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit  and follow

Marketbridge is seeking a Director, Media Planning to lead the development of integrated, performance-driven media strategies for complex B2B clients.

This role sits within our broader Media practice and leads a team of media planners and buyers on our Advanced Media and Partnerships team. The team plans across channels including programmatic media, direct publisher buys, out-of-home (OOH), connected TV (CTV), broadcast, experiential, and emerging platforms. Paid search and paid social planning are led by separate specialty teams, with close collaboration across the broader Media practice.

In this role, you will translate client business and marketing objectives into thoughtful, actionable media plans. You will bring together audience strategy, channel mix, investment planning, measurement, and performance insights to create programs that connect brand and demand and drive meaningful business outcomes.

We’re looking for an experienced B2B media strategist who understands how channels work together throughout the buyer journey. You should be equally comfortable shaping strategy, challenging assumptions, negotiating with vendors, and guiding a team as it explores new channels and processes that strengthen our capabilities and Media practice.

You will work closely with colleagues across Media, Demand Strategy, Creative, Analytics, Client Success, and Project Management to ensure media plans are strategically sound, executed effectively, and continuously optimized.

• Lead the development of integrated media strategies and plans for complex B2B clients, translating business and marketing objectives into clear channel, audience, investment, and measurement recommendations.

• Develop cross-channel media plans spanning programmatic media, direct publisher buys, trade and industry media, digital display, video, content syndication, OOH, CTV, broadcast, experiential, and emerging platforms.

• Define the role of each channel throughout the buyer journey, ensuring media investments work together as part of a cohesive strategy rather than as standalone tactics.

• Lead, coach, and develop a team of media planners and buyers, elevating the strategic quality and consistency of their work.

• Partner with activation specialists to translate media strategies into effective execution, optimization, and ongoing performance management.

• Use performance data, market intelligence, audience insights, and measurement findings to communicate clear narratives and recommend strategic optimizations.

• Partner closely with Demand Strategy, Creative, Analytics, Client Success, Project Management, and other disciplines to develop cohesive brand-to-demand programs.

• Build and improve planning frameworks, tools, standards, and processes that increase consistency and scalability across the Media practice.

• Evaluate emerging channels, platforms, partners, data sources, and planning technologies to identify relevant opportunities for clients.

• Build strong relationships with media partners and vendors, leveraging those relationships to inform planning recommendations, drive innovation, and…