Business Intelligence Principal-Sales Operations

Uniti is a premier insurgent fiber provider dedicated to enabling mission-critical connectivity across the United States.
With a steadfast commitment to customer service, operational excellence, and superior network capabilities, Uniti builds, operates and delivers critical fiber-based communications services to connect and empower people and businesses
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• This position can be based in LA, MS, FL or GA

The Business Intelligence Principal

- Sales Operations supports Uniti Fiber’s marketing organization by turning market, campaign, customer, and sales data into actionable insights that improve growth, brand awareness, and go-to-market performance.

This role serves as a key strategic partner to Marketing, Sales, Product, and Finance by building dashboards, analyzing campaign effectiveness, identifying market opportunities, and helping leadership make data-driven decisions. This position requires strong analytical ability, business judgment, communication skills, and the ability to manage multiple priorities in a fast-paced environment.

• Build and maintain dashboards, scorecards, and reporting for marketing performance, pipeline contribution, campaign ROI, and lead conversion.
• Analyze customer, prospect, and market data to identify trends, whitespace opportunities, and growth segments for Uniti Fiber.
• Partner with marketing leadership to measure brand awareness, demand generation performance, and channel effectiveness.
• Deliver insights on pricing, competitive positioning, customer behavior, and market penetration.
• Create executive-ready presentations, reports, and recommendations based on data findings.
• Support forecasting, planning, and annual marketing strategy development with data-backed analysis.
• Help improve data quality, reporting processes, and workflow efficiency across marketing systems and business tools.
• Work cross-functionally with Sales, Product, Finance, and Operations to align metrics and reporting definitions.
• Translate complex data into clear business recommendations for non-technical stakeholders.
• Identify opportunities for automation, segmentation, and improved campaign targeting.

• Bachelor’s degree in marketing, business, analytics, statistics, finance, or related field, or equivalent work experience.
• 5+ years of experience in business intelligence, marketing analytics, sales analytics, or commercial strategy.
• Strong experience with BI and reporting tools such as Power BI, Tableau, or similar platforms.
• Advanced skills in Excel and experience working with large datasets.
• Experience with SQL, CRM platforms, and marketing data environments.
• Strong understanding of funnel metrics, campaign attribution, segmentation, and performance measurement.
• Excellent written and verbal communication skills.
• Strong organizational skills, attention to detail, and the ability to manage multiple assignments.
• Ability to exercise sound judgment and translate analysis into business action.

• Experience in telecommunications, fiber infrastructure, wholesale, enterprise technology, or B2B services.
• Experience with Salesforce, marketing automation tools, and dashboard development.
• Familiarity with pricing analysis, market sizing, and competitive intelligence.
• Experience supporting executive teams with strategic reporting and business reviews.
• Understanding of KPI development for enterprise sales and marketing organizations.

• Improved visibility into marketing performance and pipeline contribution.
• Better targeting of high-value customer segments and growth opportunities.
• Faster, clearer decision-making through accurate dashboards and reporting.
• Stronger alignment across marketing, sales, and…