Creative and Digital Marketing Specialist

Creative and Digital Marketing Specialist

Rutherford, CA

Under the direction of the Director of PR and Marketing, the Creative and Digital Marketing Specialist supports the execution of brand marketing initiatives across Cakebread Cellars and Bezel Wines, with a primary focus on ecommerce performance, digital marketing execution, creative development, and campaign optimization. This role helps bring each brand to life across website, email, paid digital media, social media, and sales support materials, ensuring a consistent and thoughtful visual and written presence at every touchpoint.

Working closely with marketing, DTC, wholesale, hospitality, and external partners, this position plays an important role in driving online conversion, customer acquisition, engagement, and long‑term customer connection.

• We are a family‑owned winery with an established reputation for producing world‑class wines.
• Our success is built on quality, consistency, and continuity - characteristics we apply equally to the people, grapes, and operations of the winery.
• We are all about our company culture so much so, that it’s our #1 priority.
• We believe in the good life. With 90 employees, there are enough resources to go around so you can enjoy life and all the benefits we have to offer.
• We value sustainability in all aspects of our business. We respect the land and our management of it – treating the soil, water and climate with care and respect with regard to the next generation.

• Execute email marketing campaigns, including layout, asset preparation, copy support, scheduling, testing, and quality assurance, in partnership with the Director of PR and Marketing and DTC stakeholders.
• Create and produce on‑brand marketing assets across digital and print channels, including email graphics, website visuals, social media content, point‑of‑sale materials, sales tools, event collateral, and other campaign materials for Cakebread Cellars and Bezel Wines.
• Update website pages, landing pages, promotional banners, and other digital content elements that support ecommerce campaigns, seasonal initiatives, product launches, and customer conversion.
• Support ecommerce merchandising and promotional set‑up, including featured products, bundles, gift sets, seasonal offers, upsell opportunities, and other digital selling tools designed to improve the online shopping experience and drive revenue.
• Partner with DTC, wholesale, hospitality, events, and marketing teams to execute campaigns and content needs across multiple channels and business priorities.
• Coordinate timelines, deliverables, approvals, and production details to support efficient execution of marketing initiatives.
• Maintain and organise digital assets, marketing files, and campaign materials so content is accessible, current, and aligned across internal teams and external partners.

• Ability to work in standing position for extended periods of time.
• Ability to stoop, lift and carry 40 lb. cases of wine.
• Ability to stand; walk; sit; use tools or controls; reach with hands and arms; climb stairs; balance, kneel; talk or hear; taste or smell. Sufficient digital manipulation skills to utilise a computer keyboard.

• Bachelor’s degree preferred in marketing, communications, design, ecommerce, or a related field.
• 2‑4 years of experience in marketing, ecommerce, digital content, paid media, or a related role; wine, hospitality, luxury, or consumer brand experience preferred.
• Strong creative sensibility and an eye for brand presentation, with the ability to produce or adapt visual and written content across a variety of formats.
• Experience with email marketing platforms and content management…