VP, Marketing Science & Analytics

Good Rx is the leading prescription savings platform in the U.S.

Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, Good Rx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, Good Rx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

As the VP, Marketing Science & Analytics you will lead and manage a team of 10 to drive business growth through data. The role includes broad responsibility for centralizing customer segmentation strategy for media activation and growth, marketing analytics and BI, privacy and regulatory compliance, ad operations, and programmatic media strategy and activation. Your role is pivotal in shaping our marketing science vision, fostering innovation, and ensuring seamless collaboration with cross-functional teams.

This role owns and drives the data-driven marketing vision within the marketing team.

1. Team Leadership and Development:

• Lead a team of 10+, while fostering a culture of innovation, collaboration, and continuous learning.
• Oversee the recruitment, training, and development of marketing science talent.
• Follow all company and team guidelines and processes regarding talent management and team goal setting, tracking, and attainment.

2. Relationship Building, Strategic Planning, and Enterprise Alignment:

• Build/maintain strong relationships with data, engineering, finance, and other team leaders in and outside of marketing.
• Collaborate cross-functionally to provide consistent, reliable metrics, support decision-making, and guide strategic planning.
• Communicate plans effectively and secure enterprise alignment for initiatives.

3. Data-driven Activation - Programmatic Media Channels and Audience Strategy:

• Responsible for programmatic media, optimizing audience strategy for effective marketing campaigns, and developing optimization feedback loops from program data.
• Develop new data product capabilities to automate workflows that power programmatic media and data collection. Building for scale, while remaining flexible to accommodate different use cases and business goals.

4. Customer Segmentation and Marketing Automation:

• Develop customer segmentation approach for audience selection, including technical requirements for managing audiences, and strategies for personalized marketing activation and improved customer experience.
• Drive marketing automation around customer lifecycle touchpoints to enhance customer insights and business predictions for Next Best Actioning.

5. Marketing Analytics and Business Intelligence:

• Lead marketing attribution efforts, including the integration of lift measurement, econometric modeling, and channel measurement to assess the impact of various marketing channels and guide optimization decisions.
• Develop and refine strategies for measuring the effectiveness of marketing initiatives and optimizing budget/time allocation.
• Own all reporting and insights generation for the marketing department, assessing stakeholder needs and establishing the right reporting cadence and depth of insight to meet daily business decision making requirements.
• Compiles roll-up reports for department-wide view of business unit performance for team business review meetings, partner reporting needs, ELT meetings, board presentations, and other ad-hoc needs.
• Works closely with the consumer insights team…