Head of Consumer Marketing - Abbott Diabetes Care

JOB DESCRIPTION:

WORKING AT ABBOTT:

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of
• Free medical coverage for employees
  * via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

As a global leader in diabetes care, Abbott is constantly working to deliver the highest quality products and unwavering support to our customers. Consistent and accurate glucose monitoring is the foundation of any diabetes management plan so we’re committed to continuous improvement in the way patients and professionals measure, track and analyze glucose levels.

The Head of Consumer Marketing leads and directs all DTC consumer and Customer Engagement Marketing activities for the Abbott diabetes care business in the U.S., including digital media, influencer marketing, CRM program. The Sr. Consumer Marketing Director will develop brand objectives, strategies, and tactical plans to deliver the brands financial commitments to the organization. They will assess, determine, and prioritize potential market growth opportunities, develop appropriate actions plans, and execute with excellence.

What you'll do:

• Lead a team of 2 direct and 25 indirect reports to execute business strategies and plans to ensure delivery of the brands Sales, Margin and Market Share commitments.
• Develop and execute comprehensive consumer marketing strategies to drive customer acquisition, retention, and engagement.
• Build and support a top tier team, providing guidance, mentorship, and support to ensure the successful implementation of marketing plans and a healthy, happy, efficient, and effective team.
• Lead market research to understand consumer trends, insights, challenges, and opportunities, and translate them into actionable marketing strategies.
• Lead our consumer marketing investment strategy - how we think about and execute on digital marketing, social media, email marketing, content marketing, traditional advertising and other channels.
• Implement advanced audience segmentation techniques to target specific customer cohorts, delivering highly relevant and personalized content across email, social, and digital channels.
• Free Style Libre CRM lead inclusive of all consumer marketing activations: email, website, app, and roadmap development and execution.
• Lead the development of consumer competitive strategy to address current and future competitors.
• Manage marketing team budget, allocate resources effectively, and ensure cost-effective marketing campaigns.
• Monitor and analyze marketing campaign performance, track KPIs, and make data-driven decisions to optimize marketing efforts and maximize ROI.
• Collaborate with internal and external stakeholders to achieve objectives. These groups include Finance, Retail Sales, Legal, Regulatory Affairs, Public Affairs, Management.

Key

Skills Required:

• Leadership:
  Desire and ability to lead the organization to ensure goals achievement w/ a positive attitude.
• Excellent verbal, written, and presentation/communication skills.
• Strong work ethic, self-motivation, and resourcefulness.
• Ability to develop,…