Digital Marketing Campaign Coordinator

Job Description

About the Role

Rogers Sporting Goods is seeking a DigitalMarketing Campaign Coordinator to lead and coordinate multi-channel marketing campaigns across digital platforms. This role is responsible for ensuring all campaigns are aligned across paid media, email, SMS, and on-site creative to drive performance and deliver a consistent brand experience.

You will work cross-functionally with our internal team and graphic designers to execute campaigns from concept through launch. This is an on-site role and is not eligible for remote or hybrid. Our business office is located in the North Kansas City MO area near the airport and Tiffany Springs.

Key Responsibilities

• Plan, manage, and execute integrated marketing campaigns across:
• • Google Ads (Search, Shopping, You Tube)
  • Meta Ads (Facebook & Instagram)
  • Tik Tok Ads
  • Email marketing (Klaviyo)
  • SMS marketing (Attentive)
• Coordinate campaign messaging and timing across all channels
• Ensure website banners and on-site creative align with active campaigns
• Work closely with graphic designers to deliver assets on time and on brand
• Develop and manage campaign calendars and timelines
• Monitor performance and optimize campaigns for ROAS, conversion, and engagement
• Collaborate with e-commerce and merchandising teams on promotions and product focus
• Maintain consistency in brand voice, visuals, and offer structure

Qualifications

• 3+ years experience in digital marketing or campaign management
• Hands-on experience with:
• • Google Ads
  • Meta Business Suite
  • Tik Tok Ads
  • Klaviyo (email flows & campaigns)
  • Attentive (SMS marketing)
• Strong understanding of e-commerce marketing funnels
• Experience coordinating with design/creative teams
• Highly organized with the ability to manage multiple campaigns simultaneously
• Data-driven mindset with ability to interpret performance metrics
• Strong communication and project management skills

Preferred Experience

• Experience in outdoor, hunting, or sporting goods industry
• Familiarity with Shopify, Big Commerce, or similar platforms
• Basic understanding of creative direction and ad design best practices

What You’ll Do Well

• Keep campaigns organized, aligned, and on schedule
• Ensure all channels are working together—not independently
• Bridge the gap between marketing strategy and creative execution