Senior Specialist - Digital Marketing

Overview

Quinn Company

The Senior Digital Marketing Specialist is responsible for improving Quinn Company's digital customer experience across the website, organic and local search, web content, conversion pathways, and supporting marketing technology.

This senior individual contributor identifies opportunities, recommends improvements, and independently manages digital initiatives within established marketing priorities. The role combines hands-on digital marketing expertise with strong analytical thinking, web experience, search optimization, content planning, and agency coordination.

The position reports to the Marketing Communications Manager for workload management, project execution, team integration, and performance management, with a dotted-line relationship to the Director of Marketing for digital direction, major priorities, and professional development.

Wages

Starting wage will depend on experience and education.

$75,000 - $97,000

Responsibilities

Essential duties and responsibilities include the following. Other duties may be assigned.

Website & Digital Experience

• Manage and optimize Quinn's website experience, functionality, usability, and conversion performance.
• Identify and recommend improvements to navigation, page structure, mobile experience, forms, calls to action, landing pages, and customer journeys.
• Manage website enhancement projects with external development partners from requirements through launch.
• Conduct ongoing quality assurance to ensure website accuracy, functionality, and consistency.
• Monitor website performance and proactively recommend improvements.

SEO, GEO & AEO

• Execute and optimize organic search initiatives across traditional search, local search, answer engines, and emerging AI-driven discovery platforms.
• Use tools such as SEMrush, Google Search Console, GA4, and related platforms to identify performance trends, technical issues, and opportunities.
• Recommend and implement on-page and technical SEO improvements.
• Support GEO and AEO initiatives in alignment with broader marketing priorities.
• Optimize metadata, internal linking, indexing, redirects, schema opportunities, and other technical search elements.
• Coordinate implementation with internal teams and external SEO/web partners.

Web Content Planning & Direction

• Maintain an ongoing web content plan based on customer needs, search opportunities, business priorities, and campaign requirements.
• Identify pages and content that should be created, refreshed, consolidated, or retired.
• Develop clear briefs for common website content, including audience, page purpose, search intent, structure, key messages, calls to action, and conversion objectives.
• Direct routine web content creation through agencies, freelancers, manufacturer resources, approved AI-assisted workflows, templates, and other available resources.
• Coordinate with internal subject matter experts to ensure content accuracy.
• Partner with internal content owners on higher-value or more strategic SME-driven content projects.
• Maintain scalable content standards across product, rental, service, location, campaign, and informational pages.

Local Digital Presence

• Manage Quinn's local digital presence across Google Business Profiles and related listing platforms.
• Maintain accurate location information, categories, services, photos, links, hours, and related content.
• Identify opportunities to improve local search visibility in priority markets.
• Coordinate location updates, new branch openings, relocations, and verification issues.
• Work with internal teams and external partners to improve location-page and local listing performance.

Conversion Optimization & Digital Performance

• Review website behavior, landing-page performance, forms, and conversion pathways to identify opportunities and friction points.
• Recommend and implement improvements to page structure, calls to action, forms, messaging hierarchy, and customer journeys.
• Partner with Lifecycle & Performance Marketing to connect campaign performance with website behavior and conversion outcomes.
• Support testing and optimization initiatives and evaluate results.
• Translate digital performance data and customer insights into actionable recommendations.

Marketing Technology & Digital Operations

• Support the effectiveness of Quinn's digital marketing technology ecosystem.
• Coordinate website, analytics, marketing automation, tracking, call tracking, forms, local search, and related platform…