Senior Integrated Campaign Strategist

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values:
Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

We are looking for a master weaver to serve as our Senior Integrated Campaign Strategist. This is a high-visibility role for a 10-year veteran who can translate complex business objectives into a seamless, high-fidelity narrative. You are the connective tissue between Brand and Demand, ensuring our story is told consistently across every stage of the buyer journey — from global awareness to field-level conversion.

Full-Funnel Orchestration and Initiative Ownership

• Design sophisticated, end-to-end programs that move entire Buying Groups through the funnel, mapping every touchpoint from awareness to sales enablement within established campaign architectures.
• Erase silos between brand equity and aggressive demand generation, ensuring both grow in tandem to accelerate pipeline and dial up measurable business outcomes.
• Partner directly with Sales, Product, and Business Units (BUs) to formulate and own the complete campaign lifecycle — ensuring initiatives are anchored in the company messaging framework and optimized from inception to execution.
• Maintain a true global purview, building Campaign-in-a-Box modular frameworks that empower regional teams (NAMS, LATAM, EMEA, JAPAC) to execute with speed and consistency without regional over-indexing.

Narrative Continuity and Creative Excellence

• Define and protect the core strategic logic that binds every campaign into a consistent customer experience, ensuring the brand story remains coherent across all global channels.
• Influence journey-specific content strategy by leveraging a deep understanding of media landscapes — ensure creative assets are purpose-built for the environment they live in to drive maximum conversion.
• Partner with brand teams and agencies to co-author high-impact creative briefs and assets that move Buying Groups from problem-aware to solution-ready.
• Act as a strategic interrogator by providing an authoritative POV on where the narrative is fraying and leading the necessary shifts in strategy to maintain impact.

Executive Leadership and Data Storytelling

• Synthesize complex, multi-stream strategies into high-fidelity executive showcases that provide strategic clarity and secure stakeholder buy-in.
• Relentlessly review program health and Multi-Touch Attribution (MTA) signals, translating performance data into tangible content pivots and creative refreshes.
• Balance big-picture thinking with a relentless execution mindset, managing high-stakes work streams and cross-functional teams toward common deadlines without losing sight of…