Digital Marketing & Growth Manager

The Digital Marketing & Growth Manager manages the development and execution of data-informed digital marketing strategies that expand Girl Scouts of Eastern Missouri’s reach, strengthen engagement, generate qualified leads, and contribute to measurable growth in girl membership, adult volunteers, program participation, events, product programs, philanthropy, and other organizational priorities.

Working within the Council’s overall marketing and brand strategy, this position provides specialized digital expertise to the organization and serves as a strategic resource to Marketing Communications leadership and cross-functional teams. This position requires a strong combination of strategic thinking and hands‑on execution. This role understands how to build audiences, tell compelling stories, create engaging digital and video content, generate leads, interpret performance data, and turn digital engagement into measurable organizational growth.

At Girl Scouts of Eastern Missouri, most of our roles work in a hybrid capacity (in office, remote, and/or in the field). Details will be provided during the interview process.

Girl Scouts of Eastern Missouri offers a robust benefit package to full-time employees including health, dental, vision, life insurance, disability, health reimbursement account, flexible spending account, voluntary plans (critical illness, accident, hospital indemnity, cancer, pet insurance, , and legal protection), a 403(b) retirement plan with company match, paid holidays including a winter break, paid time off, extended illness bank, parental leave, employee assistance program, a hybrid work environment, and more!

Put your passion into action with Girl Scouts of Eastern Missouri!

This position is full time with a competitive minimum annualized salary of $58,790.

• Lead the day-to-day strategy, content gathering and creation, management, publishing, monitoring, and optimization of Girl Scouts of Eastern Missouri’s social media presence across platforms, including Facebook, Instagram, Linked In, You Tube, Tik Tok, and other current and emerging channels.
• Develop and maintain an integrated social media content calendar aligned with Council priorities, programs, campaigns, events, partnerships, membership recruitment, product programs, philanthropy, and key organizational moments.
• Ensure digital campaigns and content maintain alignment with Girl Scouts of Eastern Missouri and Girl Scouts of the USA brand standards, Council policies, privacy expectations, media permissions, and established communication protocols.
• Manage social media community engagement processes, including monitoring comments, messages, mentions, and conversations to ensure timely, appropriate, and brand‑aligned responses. Identify compelling storytelling opportunities to amplify positive stories, partnerships, accomplishments, and organizational impact across the Council’s 28‑County service area.
• Build digital campaigns and audience engagement strategies designed to move audiences from awareness and engagement to inquiry, registration, membership, participation, digital fundraising, or other desired actions.
• Manage and optimize paid digital advertising across appropriate social media, search, display, video, and emerging digital channels.
• Conceptualize short‑form video and other digital content strategy and production for current and emerging social media formats and channels.
• Establish and monitor key performance indicators and benchmarks for digital marketing, social media, video, paid media, and lead‑generation activities.
• Translate digital analytics into clear insights and actionable recommendations that strengthen content strategy, paid and…