Annual Giving Officer

Job no: 561743
Work type: Staff
Location: San José
Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Fundraising & Alumni Relations, Full Time

The Annual Giving Officer supports the planning, execution, and evaluation of annual giving campaigns through audience segmentation, campaign management, reporting, and operational coordination. Embedded within the Annual Giving program, this position plays a direct role in advancing fundraising outcomes by improving donor targeting, increasing donor participation, strengthening donor retention, and supporting more effective, data-informed fundraising strategies. The position translates fundraising strategy into actionable campaign execution by developing targeted audiences, monitoring campaign performance, and coordinating operational activities that improve donor engagement and fundraising results.

The Annual Giving Officer helps optimize fundraising performance by identifying donor trends, improving audience engagement, supporting personalized outreach, and increasing the effectiveness of annual giving appeals, crowdfunding initiatives, and Day of Giving. The position contributes directly to growing annual giving revenue, increasing alumni donor participation, strengthening donor loyalty, and building a pipeline of engaged donors for future major gift cultivation. In addition, the Annual Giving Officer manages select annual giving campaigns and supports campaign operations, including coordinating on-campus Day of Giving activation efforts.

By translating data into actionable fundraising strategy, the position helps Annual Giving deliver more targeted, efficient, and impactful campaigns that strengthen donor relationships and advance philanthropic support for the university.

• Manage and prepare campaign-specific data for Annual Giving initiatives, ensuring that data used for appeals, crowdfunding, and Day of Giving is accurate, complete, and aligned with campaign needs
• Coordinate closely with Advancement Services to ensure Annual Giving campaign data requirements (e.g., audience selection, gift tracking, reporting alignment) are met within institutional systems
• Translate Annual Giving campaign needs into data requests and specifications
• Validate and reconcile campaign data against official records
• Document campaign-specific data processes and workflows initiatives
• Execute audience segmentation strategies for Annual Giving campaigns, including appeals, crowdfunding, and Day of Giving
• Develop and maintain audience lists supporting donor acquisition, donor retention, anniversary giving, loyalty giving, stewardship, and pipeline development
• Translate campaign strategy into actionable audience selections
• Maintain and refine segmentation frameworks (LYBUNT, SYBUNT, first-time donors, recurring donors, etc.)
• Perform quality assurance on audience lists
• Support stewardship and donor retention strategies through targeted segmentation for recognition, anniversary giving, loyalty outreach, and ongoing engagement
• Independently plan, implement, manage, and evaluate assigned Annual Giving campaigns and initiatives throughout the year, including alumni scholarships appeals, program and department specific fundraising initiatives and other smaller target annual giving campaigns
• Develop campaign timelines, project plans, and operational schedules for assigned programs
• Coordinate campaign implementation across internal and campus partners to ensure successful execution
• Monitor campaign progress and recommend adjustments to improve participation and fundraising performance
• Evaluate campaign outcomes and recommend improvements based on results and donor behavior
• Develop and maintain reports for appeals, crowdfunding, Day of Giving, and…