Sales Representative - Wine & Spirits; Columbia

Position Title

Sales Representative
- Wine & Spirits

Sales & Marketing

Sales Manager
- Wine & Spirits

Sell in supplier products and provide value added services and resources to retail accounts as directed in the Columbia area.

• Maintain retail call frequency on assigned key wine & spirits accounts to include developing and planning promotional activities, book and execute sampling events, gain taps, build and restock displays as needed, place POCM and sell in additional shelf space
• Communicate monthly pricing information, suggestively sell-in consumer price points and proactively manage price gaps versus competition
• Introduce and sell in new and existing brands and packages including activities to support sell through as necessary
• Grow distribution through targeted focus on potential wine and spirits accounts and non-buys
• Plan, coordinate and implement the local execution of supplier marketing programs in key wine & spirits accounts and special marketing events
• Complete required paperwork such as point sheets, expense reports, tracking forms, surveys and work orders
• Responsible for the selling, delivering and merchandising of Non-Alcohol, Wine, and Spirits products in designated accounts of responsibility
• Identify and open up new accounts as needed
• Communicate with all Company departments as necessary
• Participate in evening and weekend promotions as necessary
• Comply with all Grey Eagle and supplier standards and policies
• Adhere to all Federal, State and Local liquor regulations
• Other duties as assigned