Sales Representative; Shreveport, Bossier , North LA

About MBG Louisiana

Established in 1989, Mexcor is a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Mexcor and its family of businesses include MBG and Mexcor International, among many other companies. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, Mexcor has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California.

Mexcor has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. Mexcor offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

Morales Beverage Group of LA seeks a Sales Representative for Shreveport, Bossier City, North LA and the surrounding territories. We have a competitive compensation package with a wide range of benefits for full-time employees.

Reporting to the General Manager, the Sales Representative is responsible for driving revenue growth through new account acquisition, strengthening client relationships, and ensuring high levels of satisfaction and retention. This role enhances brand visibility by engaging directly with store-level decision-makers, influencing purchasing behavior, and executing in-store merchandising and promotional strategies. The Sales Representative provides tailored solutions to meet customer needs, delivers exceptional service, and processes orders on-site to support sales goals.

• All-In:
  Being Accountable;
  If it’s to be, it’s up to me.
• People:
  Growing and building partnerships within a family dynamic.
• Future Thinking:
  Innovative and disruptive in our approach.

Account Management

• Create and maintain strong relationships with On-Premise and Off-Premise accounts
• Conduct regular visits to accounts to maintain current placements and ensure ongoing satisfaction
• Serve as the primary point of contact for assigned On- and Off-premise clients, fostering long‑term partnerships

Sales Execution

• Sell in new products to On-premise and Off-premise accounts and identify opportunities for portfolio expansion.
• Meet and exceed sales targets within the assigned territory
• Drive product visibility and velocity through strategic placements and menu features

Brand Programming And Marketing

• Execute brand programs, promotions, and supplier initiatives at the account level
• Coordinate and support on‑site events such as tastings, staff trainings, and promotional activations
• Ensure proper execution of brand standards and promotional materials across all accounts

Territory Management

• Travel daily within the assigned territory to service accounts and pursue new business
• Prioritize high‑impact visits to maximize territory efficiency and sales opportunities
• Monitor and report on account performance and compliance with program execution

Reporting And Insights

• Provide regular feedback on market trends, competitor activity, and account-level opportunities
• Track sales activities, placements, and promotional effectiveness
• Deliver actionable insights to internal stakeholders to support strategic planning

• A high level of professionalism and confidentiality is crucial to this role
• Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
  • Always being approachable
  • Being known as a trusted resource for knowledge and guidance
• Desire to deliver excellence – Always looking for the very best product in what we do
• Living Above the Line – Exhibiting ownership, accountability and responsibility
• Engaged – Ensuring we all care about MBG and the work we do, from the top - down
• Responsive – We do what we say in a timely manner
• Respected – As professionals, we are known for accuracy in all we say and do
• Confident – Trust in our ability to be successful and make good decisions

• Customer Focus:
  Dedicated to meeting the expectations…