Event Senior Manager- Qualified

Background

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

We are the future of AI, and you are the future of Salesforce. Qualified is the Agentic Marketing Platform for B2B companies. Powered by AI Agents, Qualified helps revenue teams identify their most valuable buyers, engage them in real time, and convert interest into pipeline.

Senior Manager, Strategic Events to define and execute event strategy for Qualified, the dedicated business unit within Salesforce focused on helping marketing and revenue teams transform how they generate pipeline in the age of AI. This highly visible role sits at the intersection of Marketing, Sales & Customer Success and partners with Salesforce event teams to shape presence across flagship events such as Dream force, Connections, Agentforce World Tours, Salesforce field marketing programs and strategic third‑party industry events.

• Serve as the primary marketing partner between Qualified and Salesforce event teams, developing and executing Qualified’s presence at flagship events, field marketing programs, and other strategic initiatives.
• Influence event activations and programming to ensure Qualified’s business objectives are represented and achieved.
• Build strong relationships across Salesforce teams to identify opportunities that increase Qualified’s visibility and impact within the broader Salesforce ecosystem.
• Identify, evaluate, and manage Qualified’s portfolio of third‑party event sponsor ships and strategic industry engagements, recommending event investments based on audience fit, business impact, and go‑to‑market priorities.
• Partner with Salesforce teams to maximize opportunities where Qualified participates as part of a broader Salesforce presence.
• Help define and scale Qualified’s field marketing strategy, partnering with Sales leadership to develop repeatable event activation motions that increase account engagement, executive meetings, and pipeline creation.
• Create frameworks that help account teams identify target accounts, secure meetings, and maximize event ROI.
• Establish best practices that ensure sellers arrive at events with clear account plans, meeting strategies, and business objectives.
• Drive adoption of event engagement programs before, during, and after events.
• Partner closely with Customer Success to develop event programs that strengthen customer relationships and support expansion opportunities.
• Build integrated event programs that support pipeline generation, opportunity progression, customer growth, and executive engagement.
• Establish measurement frameworks that connect event investments to business outcomes and continuously optimize performance.

• 8+ years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing discipline.
• Proven success developing programs that drive pipeline, customer engagement, and revenue impact.
• Experience managing strategic event portfolios within SaaS, technology, or high‑growth companies.
• Experience partnering closely with Sales and Customer Success organizations.
• Experience working with executive stakeholders and navigating complex, matrixed organizations.
• Experience developing account‑based or field marketing strategies is strongly preferred.
• Strategic thinker who can connect event investments directly to pipeline generation, opportunity acceleration, customer expansion, and revenue outcomes.
• Relationship builder who can influence stakeholders across teams and organizations without direct authority.
• Sales‑oriented marketer focused on meetings, opportunities, account engagement, customer growth, and measurable business impact.
• Exceptional communicator capable of engaging executives, sales leaders, customers, partners, and vendors.
• Builder’s mindset with ability to create…