Regional Account Manager - Northern California

Regional Account Manager - Northern California

Location: California

Role Type: Permanent

• Serve as the company’s face with regional customers across multiple fronts, including consumer insights, collaborative customer marketing, industry relations, issues/policies, sales technologies, and category management.
• Use judgment, skill, and discretion to lead and develop collaborative, strategic partnerships with regional customers.
• Represent the company at the headquarters level of assigned chain retail and wholesale accounts and develop strategic relations, business plans, and execution impacting performance across those accounts.
• Oversee and manage activities that create a sustainable competitive advantage for the company.
• Engage with the Customer Marketing team to share key customer requirements and identify opportunities for leverage within accounts.
• Select and implement Customer Development strategies and plans, initiating a Joint Business Planning (JBP) process at selected top retail accounts.
• Partner with and negotiate with assigned regional customers (chain and wholesale) to drive alignment between the company and the customer objectives.
• Manage relationships and form a strong partnership with customer senior management (chain and wholesale) representing “One Company” across the three business units.
• Identify and pursue incremental opportunities to shape the customer’s current and future business practices to grow the company’s brand share while strengthening the company as a preferred vendor partner.
• Negotiate, sell, and maintain effective retail and wholesale partnership agreements.
• Develop, compare, and evaluate selling plans that resonate with chain retailer customers across all product categories.
• Collaborate with area/region/division resources to identify sales opportunities that can be acted upon to drive sales performance.
• Accountable for selling and gaining commitment of customer joint business plans (JBP) on a monthly or quarterly basis that deliver on the company’s assigned sales KPIs – volume, distribution, share, and other key brand initiatives and strategic objectives.
• Customize, tailor, and link the company’s strategies, plans, and key initiatives with the customer’s key strategies and tactical plans.
• Measure and enforce all requirements of our retail partnership agreements in assigned retail stores.
• Maximize effectiveness of all chain merchandising fixtures, displays, and POS to present a competitive merchandising advantage at retail.
• Maximize effectiveness of all company programs and guidelines to wholesale customers.
• Deploy retail execution guidelines and key objectives to the retail selling organization to maximize in‑store sales results.
• Coordinate communication between the customer and the company’s senior sales and division management teams.
• Partner with the company’s insights team to customize and align category leadership story and business drivers in all key selling materials.
• Collaborate with internal customer marketing and brand marketing teams on initiative plan development and execution details.
• Collaborate with key functional stakeholders (commercial finance, customer service, regulatory) on key matters pertaining to assigned strategic customers.
• Interact with area management regarding all aspects of the customer business plans and address key issues and opportunities.
• Solicit and analyze customer and competitive insights to identify critical sales opportunities and provide solutions to senior leadership.
• Perform other job‑related duties as assigned.

• High school diploma or GED with 3+ years related sales experience.
• Experience in regional customer management within the broader consumer products industry.
• Experience selling to convenience channel, mass, wholesale, and/or specialty tobacco channels.
• Minimum age of 21 years.
• Valid driver’s license issued by state of residence.
• Intermediate proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint) and Microsoft Teams.
• Strong verbal and written communication skills.
• Excellent attention to detail.
• Proficient problem‑situation analysis.
• Effective time and task management.
• Multitasking capabilities.
• Flexib…