Account Executive | Technology Meetings & Events

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Full‑Time | Western US (Bay Area preferred)

ITA Group designs and delivers experiences that transform the way people connect with the brands they work for, work with, and buy from. We are seeking a senior‑level Events Sales Executive to drive the sale of strategic meetings, complex events, and incentive travel within the technology sector, with a primary focus on organizations located in the Bay Area and broader West Region.

This role is ideal for a consultative, enterprise‑level seller who understands the pace, complexity, and innovation‑driven nature of the technology industry. Successful candidates bring experience in both selling and operating user conferences, SKOs, top‑performer travel, meetings, influencer activations and other events. They must be able to understand and sell sponsorship, logistics, event registration, event communications, post‑program analytics, branding, production and all elements of a complex event.

This role supports technology organizations ranging from high‑growth startups to global enterprise brands, partnering with stakeholders across Marketing, Sales, Channel Programs, Customer Success, Product Marketing, Human Resources, Learning & Development, Procurement, and Executive Leadership. Successful candidates are comfortable navigating complex organizations, building executive relationships, and connecting event investments to measurable business outcomes. They understand how strategic experiences can support business objectives through programs such as:

• Global sales meetings and sales kickoffs
• Customer conferences and user groups
• Partner and channel events
• Executive briefings and advisory boards
• Product launches and roadshows
• Internal culture and employee engagement events
• Leadership meetings and incentive travel programs
• Community‑building and brand experiences

• Identify, develop, and close enterprise‑level meetings and events opportunities within technology organizations throughout the West Region
• Establish and grow relationships with key decision‑makers across Bay Area technology companies
• Lead complex, multi‑stakeholder sales cycles from prospecting through contract execution
• Conduct executive‑level discovery to uncover business objectives tied to growth, engagement, innovation, learning, loyalty, and performance
• Position ITA Group as a strategic partner capable of delivering scalable, high‑impact experiences that support critical business initiatives
• Collaborate with internal event strategy, creative, technology, production and operations teams to develop tailored client solutions
• Develop compelling proposals and business cases supporting multi‑program and enterprise‑wide engagements
• Generate new business through strategic networking, industry involvement, referrals, social selling, and proactive outreach
• Maintain strong pipeline discipline and accurate forecasting within Salesforce
• Adopt and adapt to new technologies, platforms, and tools as required by ITA Group and/or client partners to support sales effectiveness, collaboration, reporting, and program delivery

• Consistent generation and conversion of enterprise technology opportunities
• Strong executive‑level relationships across target technology organizations
• Early access to strategic initiatives before formal sourcing or RFP processes begin
• High win rates driven by insight‑led, value‑based selling
• Long‑term client partnerships spanning multiple programs, departments, business units, or event types
• Revenue growth driven by strategic account acquisition and expansion
• Recognition within the technology event community as a trusted advisor and industry resource

• 5+ years of consultative, enterprise sales experience
• Proven success developing and closing net‑new business opportunities
• Experience selling meetings, events, marketing services, employee engagement solutions, professional services, or related…