Enablement Program Manager Product Differentiation

About Zscaler

Zscaler accelerates digital transformation so our customers can be more agile, efficient, resilient, and secure.
Zscaler is a cloud native Zero Trust Exchange platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.

Here, impact in your role matters more than title and trust is built on results. We believe in transparency and value constructive, honest debate – we're focused on getting to the best ideas, faster. We build high‑performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership, and accountability.

We value high‑impact, high‑accountability with a sense of urgency where you're enabled to do your best work and embrace your potential. If you're driven by purpose, thrive on solving complex challenges and want to make a positive difference on a global scale, we invite you to bring your talents to Zscaler and help shape the future of cybersecurity.

• Owning and driving the competitive enablement program, partnering closely with Competitive Intelligence and Product Marketing to deliver strategies and tools for field teams
• Creating and delivering high‑impact competitive content such as battle cards, win stories, and objection‑handling guides
• Translating Zscaler product differentiators into clear, value‑driven messaging, talk tracks, and discovery questions for sales teams
• Facilitating interactive enablement sessions and workshops such as “How to Win Against Competitor X,” focusing on competitive positioning and value selling
• Analyzing win/loss data to uncover actionable insights that empower field teams to confidently out‑message competitors

• 3+ years of experience in Product Marketing, Competitive Intelligence, Technical Sales Engineering, Sales, or GTM Enablement
• Demonstrated ability to build and deliver content such as messaging frameworks, differentiation strategies, or competitive enablement materials
• Excellent communication and presentation skills, with expertise influencing and supporting sales professionals
• Familiarity with cybersecurity, cloud, or enterprise SaaS industries
• Strong analytical skills with a mindset to leverage and incorporate win/loss insights

• Hands‑on experience in a customer‑facing sales role
• Expertise in building scalable content using frameworks aligned with business goals
• Knowledge of value selling methodologies and their practical application

Base Pay Range: $105,000–$150,000 USD. The base salary range listed for this full‑time position excludes commission, bonus, equity (if applicable) and benefits.

• Various health plans
• Time off plans for vacation and sick time
• Parental leave options
• Retirement options
• Education reimbursement
• In‑office perks, and more!

Pay Transparency:
Zscaler complies with all applicable federal, state, and local pay transparency rules.

Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws.

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We are committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long‑term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy‑related support.