Altra: Field Service Representative (Northern California)

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we're all working together as the best versions of ourselves, we can feel empowered both individually and as a community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture.

If you can see yourself working side‑by‑side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you. To learn more about our values and our culture, visit Altra Careers or

A day in the life of a Field Service Representative at Altra looks a little like this. The Altra Field Service Representative (FSR) is a motivated self‑starter responsible for executing seasonal go‑to‑market and service strategies across Northern California (Sacramento, covering Reno, Tahoe and as far south as Fresno) to the border of Oregon. This role will not be responsible for covering the San Francisco/Bay Area region).

This role drives brand growth, awareness, and sell‑through by delivering impactful retail support, community engagement, and field activations.

The FSR partners closely with Sales Representatives, specialty retail accounts, and cross‑functional teams to execute activation plans and strengthen Altra's presence in the market. This position reports to the Regional Field Service Manager.

While this position is fully remote, the ideal candidate for this role will reside in the greater Sacramento region to better support their client base. This role requires frequent travel within the assigned territory, including attendance at consumer events, races, and expos, and may require evening and weekend work.

• Support retail partners through in‑person store visits, product demos, and sales floor engagement.
• Deliver clear, engaging product presentations to educate and motivate retail staff and consumers.
• Implement merchandising and promotional activations using product and point‑of‑purchase materials.
• Execute all in‑field activities in alignment with seasonal go‑to‑market strategies and sales priorities.

• Build excitement and awareness for Altra by engaging retail and community partners.
• Represent Altra at local and select national events, races, and expos.
• Support consumer trial and education through community activations and experiential opportunities.
• Foster meaningful, long‑term relationships that drive advocacy and repeat sell‑through.

• Partner with Sales Representatives to develop and execute effective service plans for the territory.
• Collaborate with Field Service teammates to design and deliver impactful education initiatives and activations.
• Serve as the "eyes and ears" of the business by gathering and sharing insights on product performance, competitor activity, and industry trends.

• Complete detailed, accurate, and timely activity reporting via designated tools (e.g., Repsly).
• Maintain organization, readiness, and professional presentation of all field assets and demo footwear.
• Manage travel, expenses, promotional materials, and product seeding with fiscal responsibility.
• Consistently meet deadlines for projects, reports, and action items.

• Achievement of individual and team goals established by leadership.
• Retail staff confidence in fitting, recommending, and selling Altra products.
• Consistent execution of service standards and field metrics.
• Strong year‑over‑year growth within the assigned territory.
• Proactive problem‑solving and continuous improvement through feedback and learning.

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 1+ year of specialty retail experience (run or outdoor specialty preferred) and 2+ years of marketing, sales, or field service experience.

• Knowle…