Brand Activator

About the job

Job Title:
Brand Activator

Location: Southern California
- Los Angeles, Valencia, Santa Clarita, and surrounding areas

Company: HSP Brands

Pay: $25.00 per hour

Job Type: Part-time

At HSP Brands
, we build meaningful connections between people and premium products through dynamic brand activations. We represent a wide range of adult beverage and lifestyle brands across Southern California, partnering with top retailers to deliver engaging, high-impact consumer experiences.

We’re looking for passionate, professional, and personable Brand Activators to join our growing team. If you enjoy sharing great products, engaging with people, and working in a lively, fast-paced environment, this is the opportunity for you.

• Represent top-tier beverage brands at retail locations and event tastings
• Engage with customers, share brand stories, and educate consumers on product details
• Deliver exceptional service and ensure a positive, memorable brand experience
• Set up and manage product samples or displays (must be able to lift up to 40 lbs)
• Stand for 4-6 hours during activations
• Participate in fun incentive programs, contests, and cash prize opportunities

• Outgoing, engaging personality with strong communication skills
• Reliable, self-motivated, and professional demeanor
• Willingness to learn and master product knowledge (training provided)
• Must be 21 years or older
• Valid Driver’s License and reliable transportation required
• Customer service or sales experience preferred (1+ year)
• RBS certification required
• $25/hour plus contests and performance incentives
• Paid training
• Supportive, fun, and team-driven company culture

The Brand Activator leads sales, information gathering, and the shopper tasting experience for HSP adult beverage clients at off-premise (grocery) store events across Southern CA. This is a part-time, consumer-facing role that combines brand storytelling, shopper engagement, and real-time data capture. Brand Activators are the face of HSP’s clients in the store—delivering memorable tasting experiences and driving purchase intent through energy, product knowledge, and professionalism.

Shopper Engagement & Brand Storytelling

• Connect with shoppers about their adult beverage interests in a friendly, approachable way.
• Tell brand stories about the adult beverage products you represent at the grocery store.
• Engage consumers with energy and professionalism, delivering a positive and memorable brand experience.
• Encourage purchase intent through confident, knowledgeable recommendations.

Event Execution & Reliability

• Arrive on time and execute assigned shifts, maintaining a consistent and reliable presence at your station.
• Monitor inventory levels and proactively reorder supplies through the HSP Shopify store as needed.
• Maintain a clean, organized, and visually appealing sampling station that reflects brand standards.

Data Capture & Reporting

• Capture and log accurate sampling data using the HSP App and Portal.
• Submit event recaps the same day as each shift to ensure timely client reporting.
• Use mobile tools and apps to track and report event performance in real time.

• Valid alcohol service certification as required by state law (e.g., RBS certificate).
• Ability to confidently engage with consumers and communicate effectively in public settings.
• Reliable transportation and ability to travel to assigned event locations.
• Availability to work evenings, weekends, and scheduled shifts as needed.
• Basic comfort with technology (e.g., mobile apps) for data logging, reporting and printing.

• Previous experience in sales, brand ambassador, or promotional marketing roles.
• Experience working in retail, hospitality, or customer-facing environments.
• Familiarity with beverage/alcohol brands and sampling events.
• Proven ability to meet or exceed sales or engagement goals.
• Experience using mobile apps or platforms for reporting and data entry.
• Strong product knowledge or ability to quickly learn and represent new brands confidently.

This role requires the ability to lift up to 50 lbs on a regular basis and stand for up to 6 hours during an event shift.

Southern California
- Carlsbad, Encinitas, Oceanside, San Marcos, and surrounding areas.

Part-time

$25/hour