Senior Director of Sales

• Lead the WFI Sales organization and drive the company’s national growth strategy
• Establish the Sales vision and operating strategy
• Determine the optimal Sales organizational structure
• Develop and coach sales leaders
• Strengthen performance management and build a culture of accountability, execution, and continuous improvement
• Own and execute the national Sales strategy to accelerate participating dealer growth and funded loan contracts
• Set and monitor sales objectives, priorities, KPIs, and performance expectations
• Identify opportunities to expand market share, increase dealer penetration, and grow funded loan volume
• Evaluate market trends, dealer needs, competitive activity, and growth opportunities
• Assess organizational health and lead initiatives to increase sales effectiveness
• Recruit, develop, retain, and coach sales leaders and sales professionals
• Strengthen automotive dealer relationships and improve the dealer experience
• Represent WFI with key dealer relationships and strategic partners
• Partner with Risk, Funding, Dealer Relations, Sales Training, Technology, and Operations
• Improve WFI products, processes, and dealer experience while balancing growth with target risk profile
• Influence enterprise resources and align teams around common objectives
• Establish sales metrics and reporting
• Optimize sales processes, systems, tools, and workflows
• Partner with Sales Training on onboarding, development, coaching, and sales effectiveness
• Evolve sales incentive programs
• Leverage technology and data to improve sales productivity, visibility, and execution
• Travel nationwide approximately 1–2 weeks per month

• Proven experience leading and scaling a Sales organization
• Demonstrated success driving dealer growth, production, market expansion, or other measurable sales growth
• Experience developing sales strategies, organizational structures, performance metrics, and incentive programs
• Strong leadership, coaching, and talent-development skills
• Demonstrated ability to hold teams accountable while building a collaborative, high-performance culture
• Strong executive communication and presentation skills
• Ability to influence and collaborate effectively across multiple business functions
• Bachelor's degree required
• Experience in automotive finance, indirect lending, consumer finance, fintech, automotive retail, dealer services, or a related industry preferred
• Experience working with a dealer receivables management or dealer finance business model preferred
• Knowledge of automotive dealer operations and dealer finance preferred
• Familiarity with Dealer Center preferred
• Familiarity with the Nowlake Group of Companies preferred
• Master's degree preferred

Demonstrates expertise in leading and scaling sales organizations, developing effective sales strategies, and enhancing dealer relationships within the automotive finance sector. Proven ability to drive measurable sales growth while fostering a high-performance culture through strong leadership and accountability.

• Sales Leadership
• Sales Strategy Development
• Performance Management
• Automotive Finance Experience
• Executive Communication

• Sales Metrics
• Performance Metrics
• Incentive Programs
• Market Expansion
• Sales Effectiveness

• Coaching
• Talent Development
• Collaboration
• Accountability
• High-Performance Culture

• Bachelor's Degree
• Master's Degree

• Automotive Finance
• Indirect Lending
• Consumer Finance
• Fintech
• Dealer Services

• Dealer Center
• Nowlake Group of Companies