Regional Sales Manager - Northern California

Job Details

Job Location:

Maryland Heights, MO 63043

Salary Range: $ - $ Salary

Join Us as a Regional Sales Manager at Potter Global Technologies - Mass Notification (Valcom)

At Potter Global Technologies, we’ve been protecting lives around the world for over 125 years—and we’re just getting started. We’re a global leader in life safety solutions, committed to saving lives through innovative technology and trusted partnerships.

Our vision is for our customers to know us globally as their innovative, easy-to-do-business-with, best-in-class life-safety product partner. And our mission? With a passion for creating safer environments worldwide, our mission is to provide our customers with a team of real people that connect them with reliable expertise in life safety applications.

If you're inspired by purpose, energized by collaboration, and thrive in an environment of feedback, ownership, and experimentation—you’ll feel at home here.

• Develop and execute a comprehensive territory strategy focused on revenue growth, vertical market penetration (e.g., healthcare, industrial, commercial), and market share expansion.
• Build, maintain, and actively manage a robust sales pipeline, including prospecting, qualification, and advancement of opportunities.
• Identify, target, and onboard new customers while expanding relationships within existing accounts to drive incremental revenue growth.
• Drive specification-based selling by influencing consultants, engineers, integrators, and other key decision-makers to position Valcom solutions early in the project lifecycle.
• Effectively manage and grow both distribution and engineered systems channels by training and enabling distributor partners to increase product knowledge and pull-through demand, as well as supporting integrators and end users through solution development and project execution.
• Navigate and support sales within SLED markets, including understanding procurement processes, funding cycles, bid requirements, and contract vehicles.
• Identify and develop opportunities that support recurring revenue or software-enabled solutions, positioning long-term value and lifecycle engagement with customers.
• Conduct ongoing market analysis to identify trends, competitive activity, and emerging opportunities, and adjust territory plans accordingly.
• Deliver compelling, tailored sales presentations and product demonstrations to customers, stakeholders, and influencers.
• Partner cross-functionally with Engineering, Marketing, and Customer Support to align market needs, improve offerings, and support successful deal execution.
• Maintain accurate and timely activity, pipeline, and forecasting data within Salesforce and other systems.
• Represent the company at industry events, trade shows, and customer engagements to promote Valcom’s brand and solutions.
• Manage travel and entertainment expenses responsibly in alignment with company guidelines.
• Perform other duties as assigned.

• A minimum of 5 years of direct or related sales or technical experience in a customer-facing role, preferably in the Audio, Networking, Communications, or Telephony industries.
• Proven track record of meeting or exceeding sales targets and generating new business opportunities.
• Experience working with distribution channels, integrators, or engineered systems sales environments.
• Ability to understand and effectively communicate technical information to diverse stakeholders including sales teams, engineers, installers, and end users.
• Strong software skills including Microsoft Office, Salesforce, and other CRM tools.
• Valid driver’s license and reliable transportation for business travel.
• Ability to travel up to 75% of the time.
• Candidates must reside within the specified geographic territory
• Demonstrated ability to proactively generate new business and build a strong opportunity pipeline.
• Strong strategic thinking and business acumen with the ability to translate market insights into actionable plans.
• Excellent communication, presentation, and influencing skills across technical and non-technical audiences.
• Strong consultative selling skills, including the ability…