Director​/Manager of Distribution Sales – Gas & Diesel Generator Sets | West Coast

Hymns to Her Global Talents LLC () is an executive search firm dedicated to the North American AI Data Center, Digital Infrastructure, Power & Grid, Semiconductor, Retail, and International Logistics industries.

Hymns to Her Global Talents is conducting a retainer search on behalf of a global power equipment manufacturer expanding its presence across the U.S. West Coast.

Our client offers Gas and Diesel Generator Sets for commercial, industrial, and residential applications. Its generator products are part of a Caterpillar-owned brand portfolio
, backed by decades of global industry expertise, proven technology, and a premium product offering.

As our client expands its U.S. operations, the company is building a strong regional distribution and service network across California and the broader West Coast. We are seeking an experienced Distribution Sales professional who can independently build the distributor network, develop channel partnerships, and drive revenue growth across the region.

The Director / Manager of Distribution Sales will initially serve as an Individual Contributor and will play a critical role in establishing and expanding our client's West Coast distribution network.

This position will focus on identifying, recruiting, onboarding, and developing high-quality distributor partners for Gas and Diesel Generator Sets
. The successful candidate will work closely with distributors, electrical contractors, engineering firms, and industrial end users to expand market coverage, develop new opportunities, and drive sales growth.

This is a builder role
. We are looking for someone who can leverage existing market knowledge and industry relationships to open doors, establish new distribution partnerships, and build a scalable channel strategy across the West Coast, with the potential to expand into additional U.S. markets as the business grows.

As the business grows, this position will have the opportunity to build and lead a regional sales organization
, transitioning from an individual contributor role into a broader sales leadership position.

The position is preferably based in the Los Angeles metropolitan area
. Frequent travel throughout California and the broader West Coast is expected.

• Identify and target high-potential distributors across California and the broader U.S. West Coast.
• Develop and maintain a pipeline of prospective distribution partners.
• Build relationships with distributor owners, executives, and key decision-makers.
• Lead distributor recruitment, qualification, commercial discussions, negotiations, and onboarding.
• Evaluate market coverage, channel gaps, competitive positioning, and opportunities for expansion.
• Develop a scalable West Coast distribution network for the client's Gas and Diesel Generator Set portfolio.
• Build and maintain strong, long-term relationships with distribution partners.
• Develop joint business plans with distributors to drive sales growth and market penetration.
• Work closely with distributors to identify target accounts, applications, and new business opportunities.
• Support distributors throughout the sales cycle, including product positioning, opportunity development, pricing, negotiation, and closing.
• Help distributors expand their customer base and increase market coverage.
• Provide product, market, and competitive insights to help distributors effectively position the client's products.
• Monitor distributor performance and identify opportunities to improve sales productivity and channel effectiveness.

• Develop and execute regional channel strategies to achieve revenue and market share objectives.
• Generate new business through distributors, electrical contractors, engineering firms, industrial end users, and other channel partners.
• Develop strategic relationships with key accounts and influencers within the power generation ecosystem.
• Participate in customer and distributor meetings to advance opportunities and close major projects.
• Maintain a strong sales pipeline and provide accurate forecasts and regular business updates.
• Identify new applications, customer segments, territories, and market opportunities.
• Develop a strong understanding of the West Coast generator and power equipment market.
• Track competitor products, pricing, channel strategies, market activity, and customer trends.
• Identify competitive gaps and opportunities for differentiation.
• Provide actionable market intelligence and recommendations to…