Area Manager US; West Coast

At SGL, we do not just grow grass; we help grounds teams and greenkeepers create the perfect pitch for the world’s biggest sports stadiums. Since developing our revolutionary turf optimisation system in 2002, we have become the market leader in sports turf technology, supporting grounds teams in over 600 stadiums worldwide. Our technology helps the teams responsible for the quality of the playing surface grow and maintain world-class turf.

We do this through innovations such as high-tech grow lighting systems, smart data monitoring tools, and sustainable grass disease management solutions, such as our autonomous UVC robot. With an international team of more than 70 passionate specialists, we continue to push the boundaries of professional sports turf innovation.

Working at SGL means playing in the big league. Our team thrives in an informal culture where collaboration, innovation, passion and personal development go hand in hand. We encourage learning, sharing ideas, and taking ownership of your work, so every team member can make an impact. Great work comes from great teams – from Friday drinks to team outings that bring colleagues from across the globe together, we make sure there is plenty of fun and connection.

At SGL, teams bond in ways that matter to them!

We are seeking a driven and commercially minded Area Manager - West Coast US to grow our stadium business and strengthen our presence within the professional sports market. You will be responsible for identifying new business opportunities, managing existing customer relationships, and expanding SGL’s footprint across stadiums, sports clubs, and sports facilities.

This role requires a strong sales mindset, the ability to build long-term relationships, and a willingness to travel extensively across the West Coast.

• Identify and acquire new business opportunities with stadiums, sports clubs, and sports facilities (NFL, MLB, MLS, Colleges (NCAA).
• Manage and grow existing accounts within the traditional stadium market.
• Build and maintain strong relationships with key stakeholders + decision makers in the sports industry.
• Manage sales cycles from initial contact to long-term partnerships.
• Drive upselling opportunities and increase customer value.
• Maintain accurate sales forecasts and CRM management.
• Collaborate with Area Managers, Service Engineers, and the international sales team.
• Travel across the West Coast to visit customers and prospects.

We are looking for a pragmatic, product-minded engineer who enjoys building polished software and improving complex systems over time. You should be comfortable working in an environment where multiple technologies coexist and where strong engineering judgment matters more than attachment to any single tool.

• Proven experience in sales, business development, or account management within a B2B or B2C environment.
• Strong commercial mindset with a track record of acquiring new business and growing existing accounts.
• Experience managing complex sales cycles and building long-term customer relationships.
• Strong communication, negotiation, and stakeholder management skills.
• Ability to open new doors and build a network within the sports industry or related markets.
• Self-starter with a proactive, driven, and result-oriented approach.
• Experience working with CRM systems, sales forecasting, and Microsoft Office, including Excel.
• Willingness to travel extensively across the West Coast USA and occasionally internationally.

• Experience working with professional sports facilities, stadiums, or performance-related products.
• Existing network within the sports industry (e.g. teams, leagues, sports organisations, or partners).
• Background in sports,…