Vice President, Naming Rights

• Lead Learfield's naming rights business development efforts across its portfolio of collegiate athletic properties
• Identify and cultivate naming rights opportunities for stadiums, arenas, and other premium university assets
• Partner with Athletic Directors, university presidents, athletic department leadership, Commercial Partnerships VPs, and senior university stakeholders
• Develop and maintain a pipeline of naming rights and entitlement partnership opportunities
• Prospect Fortune 500 brands, agencies, and senior marketing executives
• Lead high-value sales processes from prospect identification through negotiation and contract execution
• Secure long-term naming rights agreements and integrated sponsorship platforms
• Collaborate with Commercial Partnerships, local sales, and national sales teams to develop customized partnership solutions
• Serve as the naming rights subject matter expert throughout the sales cycle
• Coordinate internal resources to position, market, and sell opportunities
• Build relationships with university decision-makers and guide them through evaluating and commercializing naming rights assets
• Present recommendations and opportunities to institutional stakeholders
• Maintain knowledge of naming rights trends, industry benchmarks, and emerging opportunities
• Represent Learfield at industry events, conferences, and executive meetings
• Travel extensively for university campus visits, client meetings, conferences, and partner presentations

• 15+ years of sales, sponsorship, business development, or partnership experience
• Proven track record selling naming rights, entitlement partnerships, and other large-scale sponsorship agreements
• Demonstrated success securing multi-million-dollar partnerships and complex platform-based deals
• Extensive experience building relationships with Fortune 500 brands, agencies, and C-suite decision-makers
• Strong business development and consultative sales skills
• Exceptional presentation, negotiation, and relationship management abilities
• Experience working across multiple stakeholders and managing long sales cycles
• Experience in collegiate athletics, professional sports, sports marketing, media, or entertainment (preferred)
• Existing network of senior marketing executives, sponsorship buyers, and agency leaders (preferred)
• Understanding of collegiate athletics and the evolving landscape of college sports (preferred)
• Ability to travel approximately 40–50% of the time

Demonstrates extensive experience in sales and business development, particularly in securing naming rights and large-scale sponsorship agreements. Proven ability to build relationships with senior marketing executives and navigate complex sales processes in the collegiate athletics and sports marketing sectors.

• 15+ Years Of Sales Experience
• Naming Rights Sales Expertise
• Relationship Management Skills
• Consultative Sales Skills
• Presentation And Negotiation Skills

• Business Development
• Sponsorship Sales
• Contract Negotiation
• Pipeline Development
• Sales Process Management

• Relationship Building
• Consultative Selling
• Collaboration
• Communication

• Collegiate Athletics
• Sports Marketing
• Sponsorship Agreements
• Fortune 500 Brands
• C-Suite Decision-Makers