Regional Sales Manager – West

Are you ready to join Connecticut Innovation’s vibrant community of innovators? Connecticut Innovations (“CI”) is Connecticut’s strategic venture capital arm, and we are passionate about serving our portfolio of 220+ companies across various industries, with strengths in life sciences, technology, and climate tech.

Come join one of our quickly growing portfolio companies, Owl's Brew!

At Owl's Brew we make great-tasting beverages from only amazing ingredients, and we are passionate about transparency and community. Our line of Boozy Teas, RTDs & Mixers are hand-crafted, from fresh-brewed & organic tea and botanicals. Our Wise Women Collective shines a light on female voices both through profiling other female founders and celebrating our partners, and through our "Boozy Book Club" series.

WWC supports initiatives like Women's Voices for the Earth and Keep A Breast. Owl's Brew may be founds at Whole Foods, Trader Joe's, HEB, Ralph's, Hyatt Hotels, and stadiums & arenas throughout the US.

• Job Title: Regional Sales Manager – West
• Reports To: VP of Sales
• Location: Western United States (Remote / Field-Based)
• Employment Type: Full-Time
• Travel Requirement: Extensive travel throughout the Western U.S.

• Candidate MUST currently reside in AZ, CA, OR, WA, or CO. Candidates located outside of these specific states will not be considered for this role.

The Regional Sales Manager – West leads sales execution across the Western United States, with direct responsibility for distributor relationships, field sales team development, and delivery of volume, distribution, and profitability targets. This role reports to the VP of Sales and serves as the primary regional link between Owl's Brew, its distributor partners, and key retail and on-premise accounts.

This is an ideal opportunity for an experienced beverage alcohol sales leader who thrives in a fast-paced, high-growth, entrepreneurial environment and is energized by building lasting partnerships that drive brand growth in the market.

• Regional Strategy: Develop and lead the regional sales strategy for the Western U.S. (focused on AZ, CA, OR, WA, and CO), translating national goals into actionable regional and market-level plans.
• Distributor Management: Manage day-to-day distributor performance, including business planning, forecasting, execution tracking, and regular business reviews with distributor leadership.
• Team Leadership: Recruit, hire, coach, and develop a high-performing team of Field Sales Managers and market-level sales personnel.
• KPI Execution: Own and deliver against core KPIs, including depletion growth, points of distribution, velocity, display execution, new account acquisition, and chain compliance.
• Data Analysis: Analyze regional sales data and market trends to identify opportunities and risks, and develop targeted action plans to close performance gaps.
• Account Relationships: Cultivate and maintain strong relationships with distributor leadership, key retail chains, and on-premise accounts across the region.
• Cross-Functional Collaboration: Partner cross-functionally with marketing, operations, finance, and executive leadership to align regional execution with broader company initiatives.
• Budget Management: Manage the regional budget, including travel and promotional investment, ensuring spend delivers strong return on investment.
• Brand Representation: Represent Owl's Brew at distributor meetings, trade shows, and market rides, acting as a brand ambassador in the field.
• Reporting: Provide regular, accurate reporting on regional performance, market conditions, and competitive activity to senior leadership.

• Location (Non-Negotiable): Must…