General Sales Manager

About Us

Vinarchy. Redefining Wine. Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine. Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.

The General Sales Manager
- West will be responsible for leading Vinarchy USA’s commercial execution, distributor management, and pricing execution for 10 States in the West part of the country. Markets include CA, AZ, NM, NV, HI, OR, WA, , MT, and UT. This role requires a proven track record of building strong distributor relationships, developing targeted sales strategies, and delivering exceptional performance through both leadership and direct market engagement.

Deep experience in CA a must with strong proven record of working with National accounts and with distributor Account executives. Experience managing Open and Control a plus. The GSM will own commercial execution and the P&L in assigned states with a relentless focus on expanding distribution, displays and BTG placements, spending 80% of time on customer-facing and distributor-facing activities.

• Challenges and works collaboratively with senior level distributor partners in their region.
• Holds accountability for commitments, KPIs, Depletions and GP plan delivery
• Actively engages cross functional stakeholders to address market opportunities and mitigate risk
• Determine strategy, resources, and budget to achieve plan objectives for multiple states
• Enterprise-wide thinking: turns analysis into planning and actions against channels and consumer opportunities
• Lead the Region to achieve maximum profitability, market share, and sales depletions
• Uses tracking, reports, reviews, insights and interaction to ensure continuous alignment of partners and team members on vision and goals
• Understands the attitudes and motivations of key people and addresses these in a position of influence
• Inspire, empower, and engage team members to achieve sales objectives through outlining vision aligned with teams goals and personal aspirations
• Responsible for coaching, development and succession planning
• Lead annual and quarterly business planning with distributor sales leadership teams to achieve distribution and depletion objectives.
• Drive performance and accountability through a consistent cadence of distributor engagement, market visits, and performance scorecards.
• Build alignment and enthusiasm for Vinarchy’s brands, vision, and commercial goals.
• Provides actionable insights into pricing structures to maximize sales while achieving pricing standards.
• Comfortable building pricing grids and creating QD’s calendars for maximum depletions while managing DGP.
• Manages market financial budgets, ensuring alignment with objectives and targets.
• Provides regular updates and reports on account performance, sales forecasts, and market trends.

• Collaborate closely with front-line distributor managers and sales teams, ensuring optimal execution of sales programs and promotional activities.
• Build market level programming to include distributor incentives, menu / display programming, and execute consumer special events.
• Conduct monthly General Sales Meetings to review performance, celebrate wins, communicate brand information, programming and incentives and inspire commitment to Vinarchy USA’s growth objectives.
• Work with agency to provide direction to two market managers in Southern CA to drive accelerated…