Foodservice Sales Manager

• Grow PRFC’s food service business throughout the territory from Florida to Maine
• Manage and grow a portfolio of food service distributors, operators, chefs, and key accounts
• Develop and execute territory and account plans to achieve or exceed sales targets
• Identify, prospect, and convert high-potential operators, restaurant groups, hospitality accounts, and culinary programs
• Maintain accurate forecasts, pipelines, and account activity in CRM systems and distributor portals
• Strengthen distributor relationships through meetings, ride-alongs, trainings, and joint customer calls
• Manage PRFC’s East Coast food service broker
• Collaborate on market plans, new business opportunities, and sales execution
• Drive new menu placements, product trials, and expanded distribution
• Provide product education, culinary support, and sales tools to distributors, chefs, and operators
• Create and deliver customized sales presentations to key decision-makers
• Analyze sales, distribution, customer, and market data to identify opportunities and measure performance
• Develop and manage territory-specific sales and trade budgets in alignment with national plans
• Participate in weekly sales meetings, quarterly business reviews, and monthly forecasting sessions
• Coordinate distributor events, chef demonstrations, trainings, trade shows, and other food service activities
• Maintain strong knowledge of food service, specialty cheese, culinary, and competitive trends
• Travel regularly throughout the territory for distributor meetings, operator calls, customer presentations, trade shows, events, and market development
• Visit Point Reyes, California approximately two times per year

• Four-year degree or equivalent relevant experience
• 5+ years of food service, specialty food, dairy, cheese, or CPG sales experience
• Proven success managing distributors and developing operator accounts
• Strong knowledge of artisanal and specialty cheese preferred
• Experience with broadline and specialty food service distributors
• Strong presentation, relationship-building, and consultative selling skills
• Ability to independently manage a large geographic territory
• Proficiency in Microsoft Word, PowerPoint, Excel, CRM systems, and sales reporting tools
• Valid driver’s license and reliable transportation
• Exceptional communication, negotiation, and organizational skills
• Flexible schedule with occasional nights and weekends
• Ability to talk and hear regularly; frequent standing, bending, walking, and reaching
• Ability to lift up to 25 lbs
• Occasional filing requiring bending or standing

Demonstrates expertise in food service sales, account management, and distributor relationship building, with a strong focus on achieving sales targets and providing culinary support. Proficient in utilizing CRM systems and sales reporting tools to analyze market data and drive business growth.

• Food service Sales Experience
• Distributor Relationship Management
• Account Management
• Presentation Skills
• CRM Proficiency

• Sales Reporting
• Market Analysis
• Territory Management
• Culinary Support
• Budget Management
• Product Education
• Sales Target Achievement
• Forecasting
• Consultative Selling
• Negotiation

• Communication Skills
• Relationship-Building
• Organizational Skills
• Flexibility
• Team Collaboration

• Valid Driver’s License

• Food service
• Specialty Cheese
• Dairy
• CPG Sales
• Broadline Distributors
• Artisanal Cheese
• Culinary Programs
• Hospitality Accounts
• Sales Targets
• Distributor Events

• Microsoft Word
• Microsoft Power Point
• Microsoft Excel
• CRM Systems
• Sales Reporting Tools