Senior Sales Director, CA

# Senior Sales Director, CACA - CA## Description
** CHEERS!
** Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. from .Deutsch

Family Wine & Spirits is seeking a
** Senior Sales Director, CA.
** The primary responsibilities of this position will be responsible for the planning and implementation of all tactical sales activities as well as trade/customer marketing activities to enhance the growth and profitability of the DFWS brand portfolio in the market.
** Responsibilities:
*** Identify and action opportunities to grow DFWS share of the total wine and spirits category across the marketplace to consistently achieve goals
* Penetrate accounts at multiple levels to develop collaborative plan to grow mutual market share faster than the remaining market
* Develop and implement category management strategies and capabilities that expand the DFWS portfolio
* Prioritize business development opportunities, identify levers for future growth, and develop a tactical plan to drive volume through:  + Increase distribution, improved promotion effectiveness, or other tactics  + Ensure DFWS brands achieve programming goals including fair share or better activity
* Manage 1 million cases of annual volume and has responsibility for all channels across the entire state of CA
* Manage, develop and coach Regional Managers (RM) responsible for the development and business performance within the market
* Develop best-in-class customer relationships with key accounts and the distributor  + Ensure alignment of DFWS plan with key customer strategies, plans and goals  + Ensure appropriate execution tactics are in place to maximize effectiveness of our plans and programs
* Work cross-functionally to ensure implementation of national retail strategies  + Influence program development to support sales efforts, and provide direction on retail/channel strategies to the Marketing department  + Leverage the Customer Marketing tools to develop unique programs that support the attainment of our profit goals and improve our endearment to our strategic partners.  + Manage delivery of the entire Strategic Accounts plan in CA, including national customers as well as on-premise and off-premise independent channels  + Build relationships with national and local wholesaler networks to leverage relationships and ensure higher visibility of our portfolio with our retailers
* Monitor the retail environment and be an expert on trends and developments as it relates to key accounts, future growth, and new selling ideas
** Financial Scope
*** Deliver Annual Volume and Profit Plan
* Manager account spending to budget assigned on a case rate basis
* Drive improved ROI on investment plans
* Manage travel and entertainment spend within budget and guidelines
*
* Qualifications:

*** Bachelor's degree required
* 15+ years calling on and developing strategy in the on-premise, off-premise retail and chain environment ideally in the state of CA
* Existing relationships at customer and distributor level highly preferred
* Prior alcohol beverage experience is required
* Proven experience leading and working with cross-functional teams.
* Strong track record managing and developing people
* Must possess solid knowledge of Category Management with strong analytical skills
* Excellent relationship development skills; proven ability to influence
* Experienced manager; proven track record in ability to coach, lead and develop talent.
* Strong negotiating…