Market Manager

About Primer

Primer is a growing network of K–8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers, thinkers, and builders, our schools begin with what has always worked, and build for what lies ahead. Close-knit learning environments, skilled educators, a culture that takes kids seriously as learners and leaders. Primers shaped the first 200 years of American children.

Primer will ready them for the next.

We’re hiring a Market Manager in Alabama: a high-impact role that serves as Primer's leader within a market and reports to the Alabama General Manager. You'll be accountable for the growth and educational operations of Primer in Alabama.

We're looking for an executor with an education leadership background who is comfortable operating in high opacity environments and keeping multiple balls in the air. You'll be launching new Primers, supporting existing Primers, driving enrollment growth, and generally ensuring that we’re meeting the Primer standard for students and families across Alabama. Because this role is brand new, you will have an opportunity to help design the role, build playbooks, and influence what success looks like for future hires.

You might spend your morning working with the real estate team to evaluate a new location, your mid-day modeling active monitoring for new Primer Leaders and providing live feedback, your afternoon re-designing the pickup/drop-off plan for an existing campus, and your early evening hosting an Open House at a new campus.

As our footprint in Alabama grows, this role will continue to evolve and you will evolve with it. The work is challenging and may be the hardest of your life. If you find that slightly daunting but exciting, this might be the role for you.

• Ensure Primers across Alabama meet the Primer standard across all dimensions, from the academic program to campus operations.
• Partner with real estate, education, operations, marketing, and admissions teams to ensure the success of every Primer within a region of Alabama.
• Drive student growth by testing new local strategies. When they work, you'll help playbook the ideas so they can be leveraged in every city.
• Own many of Primer's local relationships, including families and leaders in the education community.

• Must have experience in education leadership, ideally within a physical school environment as a Superintendent, Assistant Superintendent, or Principal.
• You are a builder and self‑starter, able to navigate ambiguity and create scalable systems out of chaos.
• You can execute at a fast pace while holding a high bar for quality. This may sound a bit cliche, but it's incredibly important.
• Past accountability to aggressive growth, revenue, margin, and expansion targets.
• Proven ability to build strong relationships both internally and externally.
• A generalist willing to roll up their sleeves and get stuff done – both in the weeds and at the strategic level.
• Experience disrupting the status quo – either with new school models, new policies, or something else that removes constraints and drives innovation.

• You do your best work in structured environments. No established playbook exists; you'll write it while strategy shifts and priorities evolve. If that sounds exhausting rather than energizing, this isn’t the right fit.
• You prefer to specialize. This role demands genuine comfort toggling between strategic decisions and operational detail in the same hour; if you would rather go deep on one function, this won't feel like a fit.
• You prefer a fully remote, hands‑off environment. Primer is a consumer-facing education business; evenings, weekends, and nontraditional hours—travel and attendance at open houses, school events, parent meetings—are part of the rhythm, not the exception.