Digital Content Specialist

Digital Content Specialist – Madison, WI

Overview:
The Digital Content Specialist is responsible for collection and curation of supplier product information, as well as its maintenance within the ERP & eCommerce system. The position is also accountable for publishing the product content to the appropriate product groups within the content system hierarchy. Additionally, the Digital Content Specialist will assist in the ongoing development of online content best practices for product information collection, manipulation and publishing.

First Supply, a fifth-generation family-owned company, has served the Upper Midwest for over 125 years. Guided by our Employee Value Proposition, Where Tradition Meets Innovation, we foster a workplace where people learn, grow, and contribute to a company that values its heritage while embracing progress. Our teams take pride in supporting customers and communities, creating meaningful work and rewarding careers every day.

• Partner with suppliers and internal purchasing teams to ensure consistent and accurate online product representation across all assigned categories.
• Define and document product descriptions and marketing copy, technical attribute and value selection, validation, and population.
• Manage product imagery and supporting documentation.
• Develop taxonomy, product grouping, and hierarchy strategy.
• Manage product relationships (product families, variants, affinities, alternates, and substitutions).
• Define and document required data points by product category to standardize product information, support scalability, and improve data governance across the platform.
• Take full ownership of assigned product assortments, ensuring content remains relevant, accurate, complete, and timely throughout the product lifecycle.
• Ensure all product content aligns with brand identity, editorial standards, and merchandising strategies.
• Optimize digital content for discoverability and performance, including copy, metadata, descriptions, titles, and alt tags.
• Maintain proficiency in PIM/CMS platforms, ensuring data integrity and workflow efficiency.
• Monitor, analyze, and report on content performance using analytics tools to identify optimization opportunities and support data-driven decision making.
• Stay current on industry trends, SEO best practices, and eCommerce content standards, recommending improvements as appropriate.
• Other duties as assigned.

First Supply LLC is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

In order to be selected for the position, candidates must submit to a drug test with negative results on employment offer, the ability to be bonded as defined by First Supply LLC's fidelity bond insurance carrier, and have a valid driver's license and a driving record which meets underwriting standards.

Apply Online: ipc.us/t/11D1F