Senior Analytics Lead, Digital & eCommerce Insights

Senior Analyst, Digital Analytics & Insights

SUMMARY:

The Senior Analyst, Digital Analytics & Insights has ownership over eCommerce performance analytics including foundational reporting infrastructure, report building and analysis, and delivering actionable insights to business stakeholders.

Overall areas of accountability:eCommerce performance analytics: foundation, reporting, & insights

Customer journey and funnel analysis

Digital marketing and product analytics

Analytics tagging architecture and governance

Ownership of departmental performance reporting – both analysis and insights

JOB DUTIES Analyze end-to-end B2B eCommerce performance across established KPIsPerform analysis across customer segments & user types, industries, and account sizes

Identify fallout across funnel stages (search, PDP, cart, checkout)
Evaluate logged-in vs guest user behavior, and support building an analysis pipeline across user types

Monitor product performance at SKU and web taxonomy levels

Support testing, forecasting, and trend analysis in collaboration with Data Science team Conduct behavioral flow analysis using real-time visibility to onsite behavior

Ownership of Quarterly & Monthly performance retrospectives – reporting and insights across key customer journeys

Develop self-serve analytics capabilities

Perform deep-dive analyses and ad hoc investigations as needed

Ensure the integrity and accuracy of existing digital data by continued monitoring and assessment of platform tags and tracking.

Partner with development teams to ensure clean, maintainable event tracking implementations

Support audience segmentation and targeting strategy in partnership with Paid Media team Align marketing and eCommerce metrics with realized sales data Partner with Data Science team on Media Mix Modeling analysis outcomes and budget allocation recommendations

Performs other duties as assigned.

EDUCATION & EXPERIENCE Typically requires a bachelor's degree and five (5)+ years of related experience or an equivalent combination, with B2B eCommerce experience strongly preferred.

KNOWLEDGE, SKILLS, ABILITIES In-depth experience with:o GA4 and/or Adobe Analytic so Google Tag Manager or Adobe Launch Deep understanding of:o Tagging architectureo Data layerso Event-based tracking models

Strong analytical and problem-solving skills

Ability to translate data into business insights

Experience with data visualization and data-driven storytelling

Fluency in SQL, Python, or other scripting languages to drive self-service analysis with large data sets

Experience with :o Server-side taggingo Cloudflare or similar CDN integrations

Familiarity with:o CRM systems (Salesforce, Dynamics 365) o CDPsKnowledge of:o B2B buying journeys and account-based marketing

Experience working in enterprise-scale environments

Experience with BI tools (Tableau, Power BI, Looker, etc.)COMPANY INFORMATION:
Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.

DISCLAIMER:
This job description illustrates the general nature and level of work performed by employees within this job classification. It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and skills required. Management retains the right to add or modify duties at any time.

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