Senior Area Manager, Community – East

Senior Area Manager, Community – USA East

Arc’teryx is hiring a Senior Area Manager, Community for the USA East region. This role leads the community strategy across key markets including New York, Boston, and other East Coast cities. The position combines strategic oversight, team leadership, and operational excellence to authentically engage and grow our community.

$/yr - $/yr

As the Senior Area Manager, Community, you will design initiatives that authentically engage and grow our community, ensuring Arc’teryx continues to inspire, innovate, and lead across urban and outdoor-oriented hubs.

While setting the vision, you will also mentor and lead your team to deliver best‑in‑class experiences through Academy Light activations, new store openings, metropolitan endemic events, the Retail Academy Prep Series, and athlete/guide partnerships.

This role can be hired remote. Business operations occur on EST time zone. Travel to each market is required.

We bring Arc’teryx to life across North America through snow, climb, and trail experiences, from Academies and field marketing to community events and mountain town partnerships. Our team drives impact through sponsor ships, product testing, seeding, and new store openings, while championing circularity with ReBird™. United by a love of the outdoors, we create connections that inspire exploration and community.

• Designing and implementing the USA East community strategy, aligned with North American priorities, while tailoring initiatives to resonate authentically in urban markets
• Focusing efforts on New York and Boston, while identifying opportunities for expansion in other East Coast cities
• Positioning USA East as a flagship community region, piloting new concepts and setting a high standard for engagement
• Leveraging insights, trends, and opportunities to evolve strategy and deliver measurable growth
• Conducting bi‑monthly market travel across assigned regions to support store visits, community events, Academy or brand activations, ambassador engagement, and regional athlete meetings

• Overseeing the vision and execution of Academy Light experiences, ensuring high‑quality, inclusive learning opportunities that build deep community connection
• Leading new store opening activations, developing event strategies that celebrate local communities and drive brand presence
• In partnership with the Sponsor ships and Partnerships teams, directing the planning and delivery of select mountain town endemic events that honor the roots of our community and strengthen loyalty in core outdoor hubs
• Partnering with the Brand Experience, GTM, Retail Leadership and Field Marketing teams to lead the Retail Academy Prep Series, ensuring retail staff are prepared and inspired to activate community experiences with excellence

• Building, nurturing, and activating relationships with regional athletes, guides, pro partners, and ambassadors, ensuring their voices are integrated into community activations
• Managing the Core Community Ambassador program in East Coast markets, empowering grassroots connections
• Collaborating with store teams, marketing, and brand partners to align on community goals and amplify impact

• Managing paid media budgets for community initiatives, ensuring efficient spend and maximized ROI
• Partnering with content and brand teams to create compelling storytelling that amplifies events and extends reach

• Leading, coaching, and developing the Area Community Specialist and Coordinator, providing mentorship, feedback, and growth opportunities
• Fostering a culture of accountability, collaboration, and innovation within the US East community team, ambassador, regional athletes and retail leaders
• Acting as a role model and culture carrier, embodying Arc’teryx values in leadership and decision‑making

• Defining and reporting on community KPIs: attendance, engagement, amplification, sentiment
• Providing insights and recommendations to continuously improve strategy,…