Part-Time & Marketing Specialist; Social Media + Lead Generation

Responsibilities

• Plan, create, and schedule high-performing content across social media platforms (Linked In, Instagram, Tik Tok, etc.)
• Develop messaging aligned with Subcon
  
  X’s brand voice
• Optimize pages for growth, engagement, and loyalty
• Strategize, build, and manage targeted paid advertising campaigns
• Optimize campaigns for ROI, CPL, and conversion rate improvements
• Track and report on funnel performance with actionable insights
• Partner directly with the CEO and CRO to design and execute growth-focused marketing campaigns
• Provide strategic input as we build out the new website and refine brand positioning

• Proven track record of social media growth and successful digital lead generation (references required)
• Experience working with startups or high-growth companies preferred
• Strong understanding of content strategy, ad performance metrics, lead funnels, and conversion optimization
• Ability to work independently and hit weekly KPIs
• Creative but data-driven, with a deep understanding of what actually converts