Senior Sales and Marketing Director Amusement Theme WaterPark

Senior Director of Sales & Marketing Theme Park

$140,000 to $150,000 Full Relocation

Purpose – Provides leadership and oversight for all ticket and group sales, marketing team, campaigns, website, communications, and special events at the Theme Amusement Park & Waterpark Resort. The role drives attendance, revenue, and brand growth, and oversees both in‑house marketing and outsourced advertising agencies.

The Senior Director of Sales & Marketing aligns departmental strategy with business objectives, oversees key budgets, and ensures that sales, marketing, and events efforts operate cohesively to position the resort as a premier regional destination.

Key responsibilities include:

driving attendance, revenue, and customer satisfaction; leading a team to execute innovative marketing campaigns; conducting market research to identify growth opportunities; building strong partnerships to expand the park’s presence; and establishing benchmarks and metrics to evaluate campaign effectiveness.

• Set the overall sales, marketing, and special events strategy.
• Provide leadership to direct reports, including the marketing, sales, and special events teams.
• Oversee the development and execution of integrated marketing, sales, public relations, and special events initiatives that drive attendance, awareness, and revenue.
• Ensure communication among marketing, sales, operations, and guest experience teams.
• Coordinate and oversee relationships with creative agencies, contract vendors, and outside consultants supporting in‑house marketing and design teams.
• Strengthen relationships with internal business units, tenant partners, community leaders, and tourism organizations.
• Oversee annual sales and marketing budget planning and execution.
• Monitor metrics, sales results, campaign effectiveness, and event outcomes.

• Bachelor’s degree in Marketing, Communications, Public Relations, etc.
• Minimum 7 years in a senior‑level role overseeing sales and marketing within a hospitality, entertainment, or tourism business.
• Proficiency in marketing and marketing management to design and implement innovative campaigns.
• Excellent analytical and decision‑making abilities, with a focus on data‑driven strategies.
• Foster corporate partnerships.
• Proficiency in using marketing and CRM tools to track performance.
• Experience coordinating relationships with creative agencies, marketing vendors, and public relations firms, including contract oversight and project management.
• Proven experience managing large budgets and complex, multi‑channel initiatives.
• Ability to operate effectively in a fast‑paced, event‑driven environment.
• Highly organized, detail‑oriented, and able to manage multiple projects and deadlines in a fast‑paced environment.

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