Marketing Specialist

Marketing Specialist

Reports To: Marketing Manager
FLSA Status: Salary/Exempt

Beard Equipment Company is seeking a driven and detail-oriented Marketing Specialist to support our brand presence and customer engagement across multiple industries, including Ag & Turf, Golf, Construction & Forestry, and Technology. This role will play a key part in developing and executing marketing initiatives that strengthen our reputation as a trusted John Deere dealer and solutions partner.

• Assist in planning, coordinating, and executing marketing campaigns, events, and sponsor ships.
• Manage social media platforms and digital channels to grow brand awareness and customer engagement.
• Create, edit, and organize photo and video content for use in digital and print marketing.
• Support email marketing campaigns, newsletters, and company communications.
• Maintain and update company websites, ensuring accuracy and timely content updates.
• Coordinate with internal departments and external partners to ensure consistent branding and messaging.
• Maintain the marketing calendar, ensuring timely execution of campaigns and promotions.
• Monitor campaign performance and provide reporting on key metrics.
• Assist with the design and distribution of collateral such as flyers, banners, presentations, and advertisements.
• Ensure brand standards are upheld across all marketing and communication efforts.
• Maintain positive and professional working relationships with coworkers, management, and vendors with a constant commitment to teamwork and exemplary customer service.
• Perform all other duties as assigned by management in a professional and efficient manner.
• Follow all safety rules and regulations and adhere to all policies and procedures as specified in company manuals and the employee handbook.
• Participate in all company-driven communication efforts including department meetings, electronic communications (email and text), and other related efforts.
• Proactively seek and participate in available company-sponsored training to develop skills and knowledge.
• Maintain prompt and regular attendance according to department and company policies.

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• 3-5 years of experience in marketing, social media, or communications preferred.
• Strong writing, editing, and organizational skills.
• Experience with social media management, email platforms, and content creation tools.
• Basic design or video editing skills a plus (Canva, Adobe Suite, etc.).
• Ability to work independently, manage multiple projects, and meet deadlines.
• A team player with a proactive mindset and attention to detail.

Travel may be required on an as-needed basis throughout the year.

While performing the duties of this job, the employee regularly works in an office setting.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is frequently required to stand, walk, sit, use hands to finger, handle or feel, and reach with hands and arms. The ability to occasionally lift and/or carry objects weighing up to 25 pounds is required.

Specific vision abilities required by this job include close, distance, and color vision. The employee is regularly required to talk or hear at moderate noise levels.

This is a full-time position. Days and hours of work are Monday through Friday, 7:30 a.m. to 4:30 p.m.