Senior Manager, Field Marketing

Responsibilities

• Serve as the senior local marketing leader for a regional portfolio of Primrose Schools franchise school locations.
• Provide advanced strategic guidance to Franchise Owners, elevate the quality and consistency of local marketing execution, and help drive enrollment growth across your region.
• Combine deep marketing expertise, consultative partnership, and operational leadership to strengthen franchise performance, ensure brand compliance, and improve the overall effectiveness of the Local School Marketing function.
• Manage assigned Field Marketing Manager for their region and provide guidance and mentorship to team members.
• Ensure local marketing activity across the region meets brand standards, approved channel guidelines, and franchise agreement requirements.
• Monitor local marketing performance across the regional portfolio, identifying high-performing schools worth spotlighting and underperforming schools needing intervention.

• 10+ years of marketing experience, with strong depth in local marketing, field marketing, franchise marketing, or multi-location brand environments.
• Deep expertise in advising business owners, operators, or franchisees and navigating complex stakeholder relationships.
• Strong knowledge of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media, along with offline local marketing tactics.
• Experience in a franchise system or multi-location retail, service, or consumer brand environment strongly preferred.
• Exceptional communication and relationship-building skills with the ability to influence across levels and functions without direct authority.
• Strong business acumen and analytical skills, with the ability to interpret data, identify trends, and turn insights into action.
• Demonstrated ability to lead initiatives, improve processes, and drive results in a complex, distributed organization.
• Highly organized and self-directed, with the ability to manage multiple priorities, stakeholders, and deadlines.
• Willingness to travel regularly within the assigned region for school visits, Franchise Owner meetings, and key events.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.