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Director, CAR-T Patient Marketing & Growth

Job in Mobile, Mobile County, Alabama, 36624, USA
Listing for: Bristol-Myers Squibb
Full Time position
Listed on 2026-08-08
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Marketing Communications
Salary/Wage Range or Industry Benchmark: 198000 - 240000 USD Yearly USD 198000.00 240000.00 YEAR
Job Description & How to Apply Below

Bristol Myers Squibb is seeking a strategic, patient-focused leader to drive Breyanzi patient marketing across multiple indications within a fast-moving CAR T environment. You will own messaging, omnichannel strategy, and patient testimonial activation while leading a dedicated patient marketing team.

The role emphasizes collaboration with medical, market access, corporate communications, analytics, channel strategy, and patient voice teams to expand access to transformative therapies for

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