Growth Marketing Manager

Role summary

Teladoc Health is seeking a Growth Marketing Manager to drive consumer acquisition and enrollment for their Chronic Condition Management (CCM) business and optimize conversion rates across digital experiences. This role blends growth marketing, experimentation, analytics, and digital optimization. Responsibilities include developing and executing multi-channel campaigns (email, direct mail, SMS, OBTM), leading landing page testing, improving SEO, and collaborating with Product, Data Science, and other marketing teams.

Success requires strong analytical skills, customer focus, a bias for action, and the ability to own initiatives from strategy to measurement.

Join the team leading the next evolution of virtual care.

At Teladoc Health, you are empowered to bring your true self to work while helping millions of people live their healthiest lives.

Here you will be part of a high-performance culture where colleagues embrace challenges, drive transformative solutions, and create opportunities for growth. Together, we’re transforming how better health happens.

Summary of Position

In your role as a Growth Marketing Manager, you will own growth initiatives that drive consumer acquisition and enrollment across Teladoc Health's Chronic Condition Management (CCM) business while leading conversion rate optimization efforts across both CCM and Telehealth digital experiences.

This role sits at the intersection of growth marketing, experimentation, analytics, and digital optimization. You will develop and execute high-impact enrollment email, direct mail, SMS and OBTM campaigns, lead landing page testing programs, improve website performance through SEO/AEO/GEO strategies, and partner with teams across Product, Data Science, Creative, Marketing Operations, Marketing Automation, Paid Media, Behavioral Science and Analytics to drive measurable business impact.

You will combine strong analytical thinking with customer-centric problem solving to identify growth opportunities, design experiments, uncover insights, and scale winning strategies.

Success in this role requires a bias toward action, intellectual curiosity, strong communication skills, and the ability to independently own initiatives from strategy through execution and measurement.

Essential Duties and Responsibilities

• Own the strategy, execution, and performance of CCM incremental acquisition campaigns across email, direct mail, SMS, OBTM, and other emerging channels
• Develop audience, messaging, creative, and channel strategies that drive incremental enrollments and measurable business impact
• Lead campaign planning, requirements gathering, stakeholder alignment, launch execution, and post-campaign performance analysis
• Identify and validate new growth opportunities through pilot programs, experimentation, and continuous optimization
• Partner with Data Science, Business Analytics, Marketing Automation, and Marketing Operations teams to measure incrementality, improve campaign performance, and strengthen marketing measurement capabilities
• Own the CRO roadmap across CCM and Telehealth enrollment experiences, with accountability for improving conversion performance and reducing enrollment friction.
• Build and manage a testing roadmap leveraging behavioral science principles, customer insights, and business priorities.
• Design, launch, analyze, and scale A/B and multivariate tests using VWO and other experimentation platforms.
• Leverage Amplitude and other analytics tools to identify opportunities throughout the enrollment funnel and prioritize high-impact optimizations.
• Improve landing page discoverability and performance through SEO, AEO, GEO, schema, content, and user experience enhancements

Qualifications Expected for Position

• 5+ years of experience in Growth Marketing, Digital Marketing, Performance Marketing, CRO, or related disciplines.
• Proven track record driving measurable customer acquisition and conversion growth.
• Experience developing and executing multi-channel marketing campaigns including email, direct mail, and digital channels.
• Strong experimentation experience including A/B testing, multivariate testing, and incrementality methodologies.
• Experience…