Assistant Director, Marketing & Communications - Enrollment Services - 005213

Assistant Director, Marketing & Communications
- Enrollment Services

Position Number - 005213

Division
- Marketing and Communications

Department - 100200 - Marketing and Communications

Minimum Qualifications
- Bachelor's degree in journalism, communications, marketing or related field from an accredited institution as approved and accepted by the University of South Alabama and five years of experience in marketing, journalism, communications or public relations. An equivalent combination of education and experience may be considered. Exceptional written communications skills and demonstrated ability to plan and produce compelling communications campaigns across multiple platforms including, print, online, e-news and social media.

Must be able to communicate effectively with diverse students, faculty, staff and the community. Ability to maintain effective working relationships with target audience and general public.

Preferred Qualifications

Job Description Summary
- The University of South Alabama's department of Marketing and Communications is seeking to hire an Assistant Director, Marketing and Communications – Enrollment Services. Interested candidates should apply to be considered.

Essential Functions These are the job duties required of the position.

Essential Functions
- Develops and executes strategies and tactics that enhance communications, creates engagement among target audiences and builds overall awareness to enhance new student recruitment. Reports to the Vice President of Marketing and Communications and works in collaboration with the Associate Vice President of Enrollment Services to build and maintain close relationships for the purpose of planning, implementing and measuring the impact of compelling marketing strategies and tactics that promote the mission, strategic goals, opportunities, programs, people and events of the colleges audiences that include prospective and current students, alumni, the larger community and others.

Works independently to produce, edit, and distribute print and electronic recruiting marketing materials and social media content, in alignment with larger marketing strategies and objectives. Acts as primary liaison between Enrollment Services and USA's Office of Marketing and Communications to ensure that the marketing and communication needs of the unit are met within the context of the overall University brand and marketing standards and plans effective use of central marketing resources in support of these efforts.

Partners with the Associate Vice President and other staff in Enrollment Services to plan marketing strategies and campaigns for undergraduate and graduate recruitment that feature academic programs and highlights career opportunities and alumni outcomes to prospective students in local, state and regional markets and works closely with the Marketing and Communications staff embedded in administrative and academic units to review ongoing needs, project scope and cost estimates/projections.

Enhances the visibility of the University in the community through effective marketing and promotion of public and special events such as USADay and other enrollment-related activities, in conjunction with other members of the Marketing and Communications team. Manages the design, content creation and publication of enrollment materials. including coordination of photography. Plans, writes, edits, produces and disseminates a variety of marketing and communications materials, including copy for websites, copy for PowerPoint presentations and copy for brochures and other enrollment-related marketing materials.

Designs and coordinates printing and distribution of prospective student recruitment invitations and related communications. Enhances the Enrollment Services website in accordance with best practices and in alignment with USA's strategic marketing goals and ensures websites are current, accurate and relevant to target audiences. In conjunction with department leadership, enhances the social media presence to focus on student recruitment. including monitoring posts and responses.

Manages a limited number of the student workers/graduate assistants that…