Business Retention – Marketing Program Lead

• Maintain advertising deliverables, campaigns, and vendor coordination, including coverage during team absences
• Coordinate strategic marketing for Business Retention alongside the Director
• Translate campaign timing and customer segments into campaigns and hand creative to Marketing for execution
• Manage concurrent customer-impacting initiatives, including project trackers, timelines, cross-functional sequencing, and escalations
• Keep customer messaging consistent and well-timed across initiatives
• Identify and flag at-risk and high-value accounts
• Partner with Account Managers on customer retention and save efforts
• Pull and analyze retention, disconnect, and pipeline data
• Surface churn drivers, at-risk trends, and segment-level patterns
• Use insights to shape strategic timing and prioritization
• Assist in building playbooks and talking points
• Support process documentation for renewals, transitions, and customer-impacting changes
• Provide regular status updates and reporting to the Director and leadership
• Keep Account Management and Field teams informed regarding timing and customer impact
• Perform other duties as assigned

• Bachelor's degree in Marketing, Business Communication, or a related field—or an equivalent combination of education and experience
• 2+ years coordinating or managing cross-functional projects, ideally involving customer-impacting initiatives with multiple stakeholders and timelines
• 1+ year of experience in a marketing or advertising role
• Hands-on experience taking campaigns from strategy through creative execution
• Demonstrated proficiency with project-tracking and reporting
• Comfort working with customer data
• Experience with CRM and/or billing systems preferred, including Salesforce and/or iCOMS
• Cross-functional project coordination or program management skills
• Marketing strategy and execution coordination skills
• Data-informed decision-making skills
• Clear and effective communication skills
• Ability to perform the stated physical requirements, with reasonable accommodations where applicable
• Ability to travel occasionally, up to 15%

Demonstrates expertise in coordinating marketing strategies and executing customer-impacting initiatives while effectively managing cross-functional projects. Proficient in data analysis and project tracking to inform decision-making and enhance customer retention efforts.

• Project Coordination
• Marketing Strategy Execution
• Data Analysis
• Cross-Functional Collaboration
• Customer Retention

• Project Tracking
• Campaign Execution
• Data Analysis
• Marketing Strategy
• Customer Data Management

• Clear Communication
• Effective Collaboration

• Advertising
• Business Retention
• Customer Impact
• Stakeholder Management
• Churn Analysis

• Salesforce
• ICOMS